Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has declined at a CAGR of 9.0 % over the past five years, to reach an estimated $4.0bn in 2025.
Trends and Insights
SVOD leads as TVOD struggles to maintain user engagement
- The number of video streaming users has surged in the last decade.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to decline over the next five years.
Trends and Insights
Shifting video distribution sparks consolidation activity
- As the practice of consumers stacking multiple subscription services plateaus in 2025, the number of standalone subscriptions will likely drop through the end of 2030. Subscription video-on-demand providers ratcheted up pressure on consumers through price hikes and crackdowns on password sharing, pushing consumers to their limits on spending on digital media through the end of 2025. In response to the drop in standalone subscriptions, the over-the-top media will turn toward consolidation, enabling aggregators to centralize content access.
Biggest companies in the Online Video Downloads in the US
| Company | Market Share (%)
2025 | Revenue ($m)
2025 | Profit ($m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
Amazon.Com, Inc. | 1,284.0 | 148.8 | 11.6 | |
Apple Inc. | 647.0 | 266.9 | 41.2 | |
Alphabet Inc. | 533.6 | 174.5 | 32.7 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Video Rental and Video Purchase. Video Rental is the largest segment of the Online Video Downloads in the US.
Trends and Insights
Cost effectiveness fuels demand for flexible digital video rentals
- Video rental enables customers to digitally rent movies or TV shows and download them onto their devices to be viewed offline within a stipulated rental period. The content is automatically removed after this window, typically 24-72 hours.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The Online Video Downloads industry involves the distribution and monetization of digital video content for rental and purchase, also known as transaction video on demand (TVOD) models. However, the industry does not include pay-per-view (PPV) services for live events like football matches or concerts. It also excludes online streaming or subscription sales and revenue from related advertising. Physical sales of these products are not included in the report.
What's included in this industry?
Video rentalVideo salesCompanies
Amazon.Com, Inc.Apple Inc.Alphabet Inc.Purchase this report to view all 4 major companies in this industry.
Related Terms
Industry Code
NAICS 45411 - Online Video Downloads in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The climb of SVOD services has led to a drop in user engagement for TVOD platforms. This is because of the lack of platform loyalty compared to subscription-based models, whe...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Tech-savvy young individuals are the main users of online video download services. Millennials, who are early technology adopters and have the financial stability to purchase...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The industry has a dominant presence in the West region. California's tech and entertainment hub provides online video download platforms with an abundant labor pool and a we...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each state in 2025
- Number and share of revenue each state accounts for in 2025
- Number and share of wages each state accounts for in 2025
- Number and share of employees in each state in 2025
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The TVOD model's dependency on single transactions leads to unpredictable revenue. This reliance on major releases and consumer demand cycles contributes to significant fluct...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The industry is heavily concentrated and dominated by tech giants operating as video streaming service providers. Amazon, YouTube and Apple continuously enrich their librarie...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Amazon.Com, Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Apple Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Alphabet Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Amazon.Com, Inc., and factors influencing its performance in the industry
- Description and key data for Apple Inc., and factors influencing its performance in the industry
- Description and key data for Alphabet Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
A climb in total advertising expenditure can steer audiences toward AVOD services. This shift threatens the online video downloads industry as users might opt for free conten...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The online video download industry faces increased wage costs because of the high demand for tech talent. This trend is driven by the need for specialized skills in areas lik...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Industry Multiples (2018-2023)
- Industry Tax Structure (2018-2023)
- Income Statement (2018-2023)
- Balance Sheet (2018-2023)
- Liquidity Ratios (2018-2023)
- Coverage Ratios (2018-2023)
- Leverage Ratios (2018-2023)
- Operating Ratios (2018-2023)
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Online Video Downloads in the US industry in United States in 2025?
The market size of the Online Video Downloads in the US industry in United States is $4.0bn in 2025.
How many businesses are there in the Online Video Downloads in the US industry in 2025?
There are 439 businesses in the Online Video Downloads in the US industry in United States, which has declined at a CAGR of 7.6 % between 2020 and 2025.
Has the Online Video Downloads in the US industry in United States grown or declined over the past 5 years?
The market size of the Online Video Downloads in the US industry in United States has been declining at a CAGR of 9.0 % between 2020 and 2025.
What is the forecast growth of the Online Video Downloads in the US industry in United States over the next 5 years?
Over the next five years, the Online Video Downloads in the US industry in United States is expected to decline.
What are the biggest companies in the Online Video Downloads in the US market in United States?
The biggest companies operating in the Online Video Downloads market in United States are Amazon.Com, Inc., Apple Inc. and Alphabet Inc.
What does the Online Video Downloads in the US in United States include?
Video rental and Video sales are part of the Online Video Downloads in the US industry.
Which companies have the highest market share in the Online Video Downloads in the US in United States?
The company holding the most market share in United States is Amazon.Com, Inc..
How competitive is the Online Video Downloads in the US industry in United States?
The level of competition is high and increasing in the Online Video Downloads in the US industry in United States.
Related Industries
Widen your competitive advantage with related industries
Competitors
International industries
View all industries in United States
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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