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Peanut Butter Production in the US - Market Research Report (2015-2030)

Federico Irigoyen Federico Irigoyen New York, United States Last Updated: April 2025 NAICS OD4630

Revenue

$2.2bn

2025

$2.2bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

2,951

Businesses

84

Wages

$XXX.Xm

Peanut Butter Production in the US industry analysis

The US peanut butter industry has seen a notable transformation as health-conscious consumers demand cleaner labels and healthier options. This shift aligns with broader trends in the food industry, where transparency and nutritional value have become key purchasing criteria. Consumers now prefer peanut butter with minimal ingredients, no hydrogenated oils and lower sugar content, prompting manufacturers to innovate their formulations. As these health-driven preferences emerge, traditional brands are pressured to adapt or risk losing market share to newer competitors better aligned with these values. The changing perception of peanut butter, from a childhood staple to a wellness-oriented product, underscores its evolving role in consumers' diets. As a result, revenue has been falling at an estimated CAGR of 2.2% to $2.2 billion over the past five years, including a 0.2% gain in 2025 alone.

Trends and Insights

  • Trade activity has little impact on industry performance. This is mainly because the global demand for peanut butter is significantly lower, discouraging foreign peanut butter production.
  • A proposed 25% tariff on US peanut butter exports to the EU could severely impact sales. Higher costs will make US peanut butter less competitive, reducing its presence in one of its largest international markets.
  • Remaining near major downstream markets is crucial. Like this, consumers can lower transportation costs, creating room for higher profit.
  • Consumers have strong brand preferences. Consumers are unlikely to switch peanut butter brands unless incentivized by price changes or nutritional value preferences.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 2.2 % over the past five years, to reach an estimated $2.2bn in 2025.

Trends and Insights

Healthier labels are winning over shoppers

  • Over recent years, consumers have increasingly scrutinized food labels, including those on peanut butter jars. They choose products with fewer ingredients, reduced sugar and no hydrogenated oils. This has compelled manufacturers to revamp their recipes, making labels cleaner and products healthier to meet the evolving demands of well-informed shoppers.
  • Additional trends and insights available with purchase
Peanut Butter Production in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Clean eating will continue driving product innovation

  • Consumer preferences are increasingly favoring clean-label peanut butter made with whole-food ingredients. The International Food Information Council reported that 62% of US consumers now scrutinize ingredient lists for additives. Brands that fail to adapt risk losing traction with health-conscious buyers prioritizing purity and simplicity in their food choices.

Biggest companies in the Peanut Butter Production in the US

Company
Market Share (%)
2025
Revenue ($short_0)
2025
Profit ($short_0)
2025
Profit Margin (%)
2025

There are no companies that hold a large enough market share in the Peanut Butter Production in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Peanut Butter Production in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Crunchy peanut butter, Creamy peanut butter and Specialty peanut butter. Crunchy peanut butter is the largest segment of the Peanut Butter Production in the US.

Trends and Insights

Creamy peanut butter is a fan favorite

  • Creamy peanut butter is crafted by grinding peanuts into a paste, then blending in oil, salt and sugar to achieve a smooth finish. This process allows for varying degrees of creaminess, from thin to a thicker consistency.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators in this industry primarily manufacture peanut butter. Industry products are then packaged and distributed to grocery wholesalers, supermarkets, specialty food stores and food service contractors for human consumption. The industry excludes peanut butter made by manufacturers for use in their own candy and snacks.

What's included in this industry?

Products and services covered in the Peanut Butter Production industry in the United States include Producing peanut butter, Producing peanut butter mixes, Producing peanut butter snacks and Producing peanut butter varieties.

Companies

Companies covered in the Peanut Butter Production industry in the United States include .

Purchase this report to view all major companies in this industry.

Related Terms

Related terms covered in the Peanut Butter Production industry in the United States include wholesale bypass, blanching and runner peanut.

Industry Code

NAICS 2017

NAICS 311911 - Peanut Butter Production in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Trade activity has little impact on industry performance. This is mainly because the global demand for peanut butter is significantly lower, discouraging foreign peanut butte...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

A proposed 25% tariff on US peanut butter exports to the EU could severely impact sales. Higher costs will make US peanut butter less competitive, reducing its presence in on...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Remaining near major downstream markets is crucial. Like this, consumers can lower transportation costs, creating room for higher profit.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Consumers have strong brand preferences. Consumers are unlikely to switch peanut butter brands unless incentivized by price changes or nutritional value preferences.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Post Holdings supports environmental causes. Through its brand Airly Foods, Post Holdings is helping remove carbon dioxide from the air, improving air quality, and supporting...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Peanut butter producers are held to high standards. Overall, food producers must comply with a broad range of regulations, including proper product labeling and the disposal ...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2015-2030) 
    • Assistance historical data and forecast (2015-2030) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Producers aim to implement automated solutions. This is expected to lower the industry’s reliance on manual labor and create room for higher profits.

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2018-2023)
    • Industry Tax Structure (2018-2023)
    • Income Statement (2018-2023)
    • Balance Sheet (2018-2023)
    • Liquidity Ratios (2018-2023)
    • Coverage Ratios (2018-2023)
    • Leverage Ratios  (2018-2023)
    • Operating Ratios (2018-2023)
    • Cash Flow & Debt Service Ratios (2015-2030)
    • Revenue per Employee (2015-2030)
    • Revenue per Enterprise (2015-2030)
    • Employees per Establishment (2015-2030)
    • Employees per Enterprise (2015-2030)
    • Average Wage (2015-2030)
    • Wages/Revenue (2015-2030)
    • Establishments per Enterprise (2015-2030)
    • IVA/Revenue (2015-2030)
    • Imports/Demand (2015-2030)
    • Exports/Revenue (2015-2030)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2015-2030)
    • IVA (2015-2030)
    • Establishments (2015-2030)
    • Enterprises (2015-2030)
    • Employment (2015-2030)
    • Exports (2015-2030)
    • Imports (2015-2030)
    • Wages (2015-2030)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Peanut Butter Production industry in the United States in 2025?

    The market size of the Peanut Butter Production industry in the United States is $2.2bn in 2025.

    How many businesses are there in the Peanut Butter Production industry in the United States in 2025?

    There are 84 businesses in the Peanut Butter Production industry in the United States, which has declined at a CAGR of 0.5 % between 2020 and 2025.

    How may import tariffs affect the Peanut Butter Production industry in the United States?

    The Peanut Butter Production industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

    How may export tariffs affect the Peanut Butter Production industry in the United States?

    The Peanut Butter Production industry in the United States is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.

    Has the Peanut Butter Production industry in the United States grown or declined over the past 5 years?

    The market size of the Peanut Butter Production industry in the United States has been declining at a CAGR of 2.2 % between 2020 and 2025.

    What is the forecast growth of the Peanut Butter Production industry in the United States over the next 5 years?

    Over the next five years, the Peanut Butter Production industry in the United States is expected to grow.

    What does the Peanut Butter Production industry in the United States include?

    Producing peanut butter and Producing peanut butter mixes are part of the Peanut Butter Production industry in the United States.

    How competitive is the Peanut Butter Production industry in the United States?

    The level of competition is high and increasing in the Peanut Butter Production industry in the United States.

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.

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