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Petting Zoos & Tourist Farms in the US - Market Research Report (2014-2029)

Dmitry Diment Dmitry Diment New York, United States Last Updated: January 2024 NAICS OD6530 Spotlight Report

Revenue

$1.7bn

2024

$1.7bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

20,603

Businesses

31,876

Wages

$XXX.Xm

Petting Zoos & Tourist Farms in the US industry analysis

The industry has grown rapidly over the past five years, withstanding the COVID-19 pandemic to reach new heights. The industry has benefited as interest in agritourism has risen, driven by consumers’ interest in connecting with the food supply chain as concerns about sustainability have grown. Farms have sought to expand their agritourism services from simple direct-to-consumer sales and education to entertainment activities like petting zoos and even higher revenue accommodation offerings. This has propelled the industry to grow at a CAGR of 3.6% to $1.7 billion over the past five years, including an expected boost of 3.0% in 2024.

Trends and Insights

  • The industry has grown quickly as farms have tried to diversify income streams, catering to the increased interest in farm tourism. Agrotourism has grown on account of a rise in consumer consciousness about sustainability, driving interest in connecting with the food supply chain.
  • Animal farms have been among the biggest beneficiaries of sustainability trends. Among all animal farms, beef and cattle ranches represent the most popular destination for farm tourism.
  • Establishing petting zoo and tourist farm operations is relatively straightforward, as establishments draw clientele locally. Capital investment for new entrants depends on which agritourism activities they offer and typically comes as an addition to other agricultural operations.

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  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 3.6 % over the past five years, to reach an estimated $1.7bn in 2024.

Trends and Insights

Agritourism has boomed along with greater consumer interest

  • Tourist farms have boomed over the past decade, with the industry expected to more than double in size. Agrotourism, which links agricultural production and processing with tourism to attract visitors has become ever more popular along with changing consumer preferences toward sustainability.
  • Additional trends and insights available with purchase
Petting Zoos & Tourist Farms in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

With greater incomes, younger consumers will continue to drive demand

  • Younger consumers will continue to drive demand for tourist farms. These consumers have become increasingly concerned about the source of their food and about climate change, which will drive them to visit industry establishments in an effort to learn more about the agricultural supply chains.

Biggest companies in the Petting Zoos & Tourist Farms in the US

There are no companies that hold a large enough market share in the Petting Zoos & Tourist Farms in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Petting Zoos & Tourist Farms in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Agritourist activities at beef and cattle ranch farms , Agritourist activities at all other animal farms and Agritourist activities at fruit and tree nut farms. Agritourist activities at beef and cattle ranch farms is the largest segment of the Petting Zoos & Tourist Farms in the US.

Trends and Insights

Beef and cattle ranch farms seek to promote locally produced goods

  • Agritourism activities are popular at beef and cattle ranch farms, which includes establishments that raise cattle, including for dairy herd replacements, or feeding cattle to fatten and prepare them for consumption.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in this industry engage in agricultural activities that bring visitors to farms, including the preservation and exhibition of animal life displays at which visitors may handle and feed animals.

What's included in this industry?

Agritourist activities at beef and cattle ranch farms Agritourist activities at all other animal farmsAgritourist activities at fruit and tree nut farms Agritourist activities at sugarcane, hay and other crop farms Agritourist activities at vegetable and melon farms Agritourist activities at all other grain farms Petting zoo agritourist activities

Companies

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Related Terms

AGRITOURISMCERTIFIED FARMERS' MARKET (CFM)ORGANIC

Industry Code

NAICS 2017

NAICS 712110 - Petting Zoos & Tourist Farms in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The industry has grown quickly as farms have tried to diversify income streams, catering to the increased interest in farm tourism. Agrotourism has grown on account of a rise...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Animal farms have been among the biggest beneficiaries of sustainability trends. Among all animal farms, beef and cattle ranches represent the most popular destination for fa...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

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In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Establishing petting zoo and tourist farm operations is relatively straightforward, as establishments draw clientele locally. Capital investment for new entrants depends on w...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Tourist farms receive a range of government subsidies, in addition to broader funding for farming output in the United States. Agritourism subsidies vary considerably across ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit has climbed as consumer interest in agritourism has grown. Following a sharp contraction during the COVID-19 pandemic, profit has quickly bounced back.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Petting Zoos & Tourist Farms in the US industry in United States in 2024?

The market size of the Petting Zoos & Tourist Farms in the US industry in United States is $1.7bn in 2024.

How many businesses are there in the Petting Zoos & Tourist Farms in the US industry in 2024?

There are 31,876 businesses in the Petting Zoos & Tourist Farms in the US industry in United States, which has grown at a CAGR of 3.4 % between 2019 and 2024.

Has the Petting Zoos & Tourist Farms in the US industry in United States grown or declined over the past 5 years?

The market size of the Petting Zoos & Tourist Farms in the US industry in United States has been growing at a CAGR of 3.6 % between 2019 and 2024.

What is the forecast growth of the Petting Zoos & Tourist Farms in the US industry in United States over the next 5 years?

Over the next five years, the Petting Zoos & Tourist Farms in the US industry in United States is expected to grow.

What does the Petting Zoos & Tourist Farms in the US in United States include?

Agritourist activities at beef and cattle ranch farms and Agritourist activities at all other animal farms are part of the Petting Zoos & Tourist Farms in the US industry.

How competitive is the Petting Zoos & Tourist Farms in the US industry in United States?

The level of competition is moderate and increasing in the Petting Zoos & Tourist Farms in the US industry in United States.

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Methodology

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IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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