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Photography Schools in the US - Market Research Report (2014-2029)

IBISWorld IBISWorld New York, United States Last Updated: January 2024 NAICS OD6532 Spotlight Report

Revenue

$293.2m

2024

$293.2m

Past 5-Year Growth

Profit

$XX.Xm

Employees

3,184

Businesses

964

Wages

$XXX.Xm

Photography Schools in the US industry analysis

Photography schools enjoyed solid revenue growth in the years leading up to the pandemic as spending on leisure activities and disposable income were on the rise. When the COVID-19 pandemic began to spread, though, photography schools were forced to contend with plummeting enrollment as lockdowns prevented social gathering and skyrocketing unemployment left many unable to partake in their favorite recreational pastimes. As the pandemic began to subside and photography schools were once again able to open their doors, attendance returned revenue jumped in 2021. This began to attempt to offset the massive drop in revenue in 2020, though growth was severely slowed as widespread inflation left many with little disposable income. Industry-wide revenue has declined at an annualized 0.4% to $293.2 million in 2024. This includes a similar pitfall of 0.4% in 2024 alone, when revenue capitulated to greater inflationary pressure.

Trends and Insights

  • A massive plummet in revenue during the pandemic in 2020, has been enough to offset future modest gains by the industry. Revenue declined at such a sharp rate in 2020 that it has turned the entire complexion of the industry sour.
  • Commercial photography continues to dominate the industry as demand for art photography wanes. Commercial photography has expanded to incorporate more pedagogy on the business of photography.
  • Price is a key competitive base. Consumers usually attend photography schools as a hobby, so keeping prices low is the best way to prevent losses in attendance when per capita disposable income falls.

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  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.4 % over the past five years, to reach an estimated $293.2m in 2024.

Trends and Insights

More individuals are getting interested in photography

  • Photography schools offer instructions in commercial and artistic photography. Over the past five years, the growing popularity of photo-sharing social media platforms such as Instagram bolstered industry demand. Specifically, the art photography segment of this industry is highly reliant on income levels.
  • Additional trends and insights available with purchase
Photography Schools in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Industry revenue returns to growth

  • As individuals can return to social and travel activities, demand for photography classes will increase. The number of adults between 20 and 64, the industry's largest customer pool, will rise during the outlook period, benefiting the industry.

Biggest companies in the Photography Schools in the US

There are no companies that hold a large enough market share in the Photography Schools in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Photography Schools in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Art photography schools and Commercial photography schools. Art photography schools is the largest segment of the Photography Schools in the US.

Trends and Insights

Commercial photography schools dominate the industry

  • Commercial photography schools account for the majority of industry revenue, totaling near 70.0% as a product segment.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators in this industry offer instruction in commercial and artistic photography.

What's included in this industry?

Photography instruction for studentsPhotography instruction to train other instructors

Companies

Purchase this report to view all major companies in this industry.

Related Terms

PHOTOFINISHING SOFTWAREDIGITAL CAMERAPOINT-AND-SHOOT CAMERA

Industry Code

NAICS 2017

NAICS 611610 - Photography Schools in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

A massive plummet in revenue during the pandemic in 2020, has been enough to offset future modest gains by the industry. Revenue declined at such a sharp rate in 2020 that it...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Commercial photography continues to dominate the industry as demand for art photography wanes. Commercial photography has expanded to incorporate more pedagogy on the busines...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Price is a key competitive base. Consumers usually attend photography schools as a hobby, so keeping prices low is the best way to prevent losses in attendance when per capit...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

States regulate photography schools, so federal oversight is kept to a minimum. Schools that offer degrees or certificates need to be accredited by the proper agency, though.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit is down. Volatile disposable income has limited the ability of photography schools to raise enrollment fees to make up for heightened operating expenses.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Photography Schools in the US industry in United States in 2024?

The market size of the Photography Schools in the US industry in United States is $293.2m in 2024.

How many businesses are there in the Photography Schools in the US industry in 2024?

There are 964 businesses in the Photography Schools in the US industry in United States, which has grown at a CAGR of 1.3 % between 2019 and 2024.

Has the Photography Schools in the US industry in United States grown or declined over the past 5 years?

The market size of the Photography Schools in the US industry in United States has been declining at a CAGR of 0.4 % between 2019 and 2024.

What is the forecast growth of the Photography Schools in the US industry in United States over the next 5 years?

Over the next five years, the Photography Schools in the US industry in United States is expected to grow.

What does the Photography Schools in the US in United States include?

Photography instruction for students and Photography instruction to train other instructors are part of the Photography Schools in the US industry.

How competitive is the Photography Schools in the US industry in United States?

The level of competition is low and increasing in the Photography Schools in the US industry in United States.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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