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Rum Production in the US - Market Research Report (2014-2029)

IBISWorld IBISWorld New York, United States Last Updated: January 2024 NAICS OD4293 Spotlight Report

Revenue

$1.5bn

2024

$1.5bn

Past 5-Year Growth

Profit

$XX.Xm

Employees

1,730

Businesses

183

Wages

$XXX.Xm

Rum Production in the US industry analysis

Premiumization has defined the industry, with consumers opting for higher-quality, higher-priced spirits. A shift in consumer preferences toward craft and artisanal spirits has fueled growth in new production sites and encouraged merger and acquisition activity among major producers that seek to expand product portfolios. Despite this, mounting competition from imports, other alcoholic beverages and disruptions caused by the COVID-19 pandemic have ultimately caused revenue to dwindle over the past five years. Rum Production industry revenue has contracted at a CAGR of 2.3% over the past five years and is expected to total $1.5 billion in 2024, when revenue will jump by an estimated 0.6%. Profit has also decreased over the past five years amid rising labor fees.

Trends and Insights

  • Consumer preferences lean toward high-quality, locally sourced rum. This demand is being met by local rum producers, which are expanding rapidly, introducing unique flavor profiles to attract a varied clientele.
  • The premium rum category remains the industry’s largest product. High end premium rum also accounts for a significant portion of demand, with super premium following close behind.
  • The long interval between the start of production and the final product's availability means that cash flows are not established for some time. New entrants that don't want to sacrifice the quality of their product need a substantial initial investment.

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  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 2.3 % over the past five years, to reach an estimated $1.5bn in 2024.

Trends and Insights

Increased competition siphons revenue away from the industry

  • Over the five years to 2024, the Rum Production industry endured near-consistent revenue declines due to unfavorable shifts in consumer preferences and heightened competition. Rum producers contend with other popular alcoholic beverages, such as beer, wine and other spirits.
  • Additional trends and insights available with purchase
Rum Production in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The tide begins to turn

  • Over the five years to 2029, the Rum Production industry is set to reverse course and exhibit modest revenue growth.

Biggest companies in the Rum Production in the US

There are no companies that hold a large enough market share in the Rum Production in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Rum Production in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Value, Premium and High-end premium. Value is the largest segment of the Rum Production in the US.

Trends and Insights

Premium rum is popular with younger drinkers

  • The bulk rum of rum consumption occurs within the premium value segment, which ranges from $70 to $130. Major brands include Bacardi Superior, Capt. Morgan Original, Malibu and Cruzan.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators in this industry ferment, distill and age sugarcane byproducts to create rum.

What's included in this industry?

Producing rum through the process of distillationBottling and packaging rumMarketing rum

Companies

Purchase this report to view all major companies in this industry.

Related Terms

ALCOHOL BY VOLUMEPREMIUMIZATIONSTILLMOLASSES

Industry Code

NAICS 2017

NAICS 312140 - Rum Production in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Consumer preferences lean toward high-quality, locally sourced rum. This demand is being met by local rum producers, which are expanding rapidly, introducing unique flavor pr...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The premium rum category remains the industry’s largest product. High end premium rum also accounts for a significant portion of demand, with super premium following close be...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The long interval between the start of production and the final product's availability means that cash flows are not established for some time. New entrants that don't want t...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

In the spirits-producing industry, obtaining a license is a mandatory requirement. This step involves a complete background check to ensure the facilities are safe for produc...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Rum producers struggled to maintain profit amid the COVID-19 pandemic, which raised operating costs and precipitated a period of rising commodity prices. Inflated prices are ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Rum Production in the US industry in United States in 2024?

The market size of the Rum Production in the US industry in United States is $1.5bn in 2024.

How many businesses are there in the Rum Production in the US industry in 2024?

There are 183 businesses in the Rum Production in the US industry in United States, which has grown at a CAGR of 3.5 % between 2019 and 2024.

Has the Rum Production in the US industry in United States grown or declined over the past 5 years?

The market size of the Rum Production in the US industry in United States has been declining at a CAGR of 2.3 % between 2019 and 2024.

What is the forecast growth of the Rum Production in the US industry in United States over the next 5 years?

Over the next five years, the Rum Production in the US industry in United States is expected to grow.

What does the Rum Production in the US in United States include?

Producing rum through the process of distillation and Bottling and packaging rum are part of the Rum Production in the US industry.

How competitive is the Rum Production in the US industry in United States?

The level of competition is high and steady in the Rum Production in the US industry in United States.

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View all industries in United States

Methodology

How are IBISWorld reports created?

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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