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Tanning Salons in the US - Market Research Report (2015-2030)

Lucy Tang Lucy Tang New York, United States Last Updated: June 2025 NAICS 81219c

Revenue

$1.9bn

2025

$1.9bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

53,822

Businesses

27,318

Wages

$XXX.Xm

Tanning Salons in the US industry analysis

Tanning salons have navigated a challenging landscape as shifting consumer preferences and heightened health awareness reshape consumer thoughts. Over the past few years, many clients opted for self-tanning lotions and sprays for convenience, cost and perceived safety, drawing some traffic away from traditional salons. As more people look for natural results without UV exposure, sunless options and advanced application methods have gained traction. Alongside these consumer trends, regulatory pressures and higher standards for safety have intensified, further encouraging salon operators to adjust service menus and invest in innovative technologies. Concerns about UV exposure and related health risks, amplified by advocacy from health organizations, have prompted consumers and business owners to rethink the traditional tanning experience. As a result, industry-wide revenue has been growing slowly at a CAGR of 0.8% over the past five years. It is expected to total $1.9 billion and jump by an estimated 2.2% in 2025.

Trends and Insights

  • Self-tanning products are taking over traditional tanning services. They're cost-effective, convenient and safer, letting people achieve their desired look right at home.
  • Upstream component tariffs could squeeze tanning salon profit, as imported UV lamp parts and acrylic beds face higher costs. With industry revenue tied to UV services, higher equipment costs may accelerate shifts to lower-quality alternatives or delayed upgrades.
  • Tanning salons thrive even in sunny regions. Despite the abundant natural sunlight in the Southeast, over a quarter of tanning salons are located there, showing that demand follows population trends more than sunshine availability.
  • Franchises foster increasing concentration. Franchisees can expand and garner new clients quickly due to established brand familiarity, leading to concentration by franchisees in some geographic markets.
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Competitors

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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 0.8 % over the past five years, to reach an estimated $1.9bn in 2025.

Trends and Insights

Self-tanning products are replacing tanning services

  • Consumers are shifting to self-tanning lotions, sprays and wipes for their ease and affordability, reducing visits to salons. The convenience of achieving a desired tan quickly at home appeals, especially when users can tailor products to their specific skin needs, uplifting overall satisfaction.
  • Additional trends and insights available with purchase
Tanning Salons in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Rebounding consumer spending will drive growth in tanning salons

  • Rising consumer confidence tends to benefit sectors tied to discretionary purchases and most salons catering to tanning enthusiasts will likely see more frequent visits as their confidence in their personal finances improves. Businesses can prepare for higher foot traffic by enhancing loyalty programs and streamlining appointment scheduling to capitalize on increased activity.

Biggest companies in the Tanning Salons in the US

Company
Market Share (%)
2025
Revenue ($m)
2025
Profit ($m)
2025
Profit Margin (%)
2025
Palm Beach Tan, Inc.
77.5
7.4
9.6

To view the market share and analysis for all 1 top companies in this industry, view purchase options.

Products & Services Segmentation

Tanning Salons in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including UV tanning , Sunless tanning and Merchandise sales. UV tanning is the largest segment of the Tanning Salons in the US.

Trends and Insights

UV tanning remains the primary revenue generator in the tanning services

  • Ultraviolet (UV) tanning is the top revenue source in tanning salons. It involves using tanning beds or booths where UV lamps enhance melanin production, giving skin a tanned look. These services remain the industry standard despite health concerns raised by dermatologists.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Tanning Salons industry includes companies that provide indoor tanning services through UV tanning beds and booths, in addition to spray-on tanning services.

What's included in this industry?

Products and services covered in the Tanning Salons industry in the United States include Providing UV tanning services, Providing spray-on tanning services, Providing airbrush tanning services and Providing body contour tanning services.

Companies

Companies covered in the Tanning Salons industry in the United States include Palm Beach Tan, Inc.

Purchase this report to view all 1 major companies in this industry.

Related Terms

Related terms covered in the Tanning Salons industry in the United States include spray tan, uva, uvb, dihydroxyacetone (dha) and erythrulose.

Industry Code

NAICS 2017

NAICS 812199 - Tanning Salons in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Self-tanning products are taking over traditional tanning services. They're cost-effective, convenient and safer, letting people achieve their desired look right at home.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Upstream component tariffs could squeeze tanning salon profit, as imported UV lamp parts and acrylic beds face higher costs. With industry revenue tied to UV services, higher...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Tanning salons thrive even in sunny regions. Despite the abundant natural sunlight in the Southeast, over a quarter of tanning salons are located there, showing that demand f...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Franchises foster increasing concentration. Franchisees can expand and garner new clients quickly due to established brand familiarity, leading to concentration by franchisee...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Tanning salon services remain fragmented, and there are no major players. While franchisees have a competitive edge in tanning salon markets, low entry barriers prevent major...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Palm Beach Tan, Inc.'s performance by revenue, market share and profit margin from 2019 through 2025

Detailed analysis

  • Description and key data for Palm Beach Tan, Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Product safety regulations and consumer health trends bring change to tanning salons. Safety restrictions (age limits, product use specifications and device labeling) spur sa...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Cutting wage expenses is boosting tanning salons' profitability. By using digital tools for scheduling and communication, salons are reducing front-desk duties and focusing o...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2018-2023)
  • Industry Tax Structure (2018-2023)
  • Income Statement (2018-2023)
  • Balance Sheet (2018-2023)
  • Liquidity Ratios (2018-2023)
  • Coverage Ratios (2018-2023)
  • Leverage Ratios  (2018-2023)
  • Operating Ratios (2018-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Tanning Salons industry in the United States in 2025?

The market size of the Tanning Salons industry in the United States is $1.9bn in 2025.

How many businesses are there in the Tanning Salons industry in the United States in 2025?

There are 27,318 businesses in the Tanning Salons industry in the United States, which has declined at a CAGR of 4.5 % between 2020 and 2025.

How may import tariffs affect the Tanning Salons industry in the United States?

The Tanning Salons industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Tanning Salons industry in the United States?

The Tanning Salons industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Tanning Salons industry in the United States grown or declined over the past 5 years?

The market size of the Tanning Salons industry in the United States has been growing at a CAGR of 0.8 % between 2020 and 2025.

What is the forecast growth of the Tanning Salons industry in the United States over the next 5 years?

Over the next five years, the Tanning Salons industry in the United States is expected to grow.

What are the biggest companies in the Tanning Salons industry in the United States?

The biggest company operating in the Tanning Salons industry in the United States is Palm Beach Tan, Inc.

What does the Tanning Salons industry in the United States include?

Providing UV tanning services and Providing spray-on tanning services are part of the Tanning Salons industry in the United States.

Which companies have the highest market share in the Tanning Salons industry in the United States?

The company holding the most market share in the Tanning Salons industry in the United States is Palm Beach Tan, Inc..

How competitive is the Tanning Salons industry in the United States?

The level of competition is high and increasing in the Tanning Salons industry in the United States.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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