Cotton Personal-Care Product Manufacturing in the US - Market Research Report (2013-2028)
New York, United States
Last Updated: September 2023
NAICS OD4252Revenue
$281.9m
Past 5-Year Growth
Profit
$XX.Xm
Employees
9,754
Businesses
169
Wages
$XX.Xm
Cotton Personal-Care Product Manufacturing in the US industry analysis
The Cotton Personal-Care Product Manufacturing industry produces cotton gauze, balls, pads, swabs and sponges commonly used for both medical and personal purposes. Sales of cotton personal-care products have increased resulting from higher consumer spending on cosmetic and beauty products and demand from other industries (medical, surgical, dental, veterinary). Despite the COVID-19 pandemic significantly impacting global trade, there has been an increased demand for cotton swabs and wipes used for antigen and polymerase chain reaction testing and vaccination administration. Industry-wide revenue has been growing at a CAGR of 2.5% over the past five years and is expected to total $281.9 million in 2023 when revenue will increase by an estimated 0.8%.The industry's profitability has been somewhat volatile during this period, as in previous periods, in response to fluctuating cotton prices and increased import penetration. The world price of cotton has risen at a CAGR of 1.1% through 2023, while imports are estimated to reach 65.8% of domestic demand in 2023. Historically, industry profit has remained stable because of the high demand for cotton personal-care products in the various medical and surgical fields. However, the world price of cotton, a key input, can be highly volatile and impact average industry profit in the short term. Due to revenue volatility, pressure on profit from stiff competition, and costs of capital in start-up, entry is stalled, keeping concentration levels constant or increasing.The demand for cotton personal-care products is expected to continue growing, driven by increased consumer spending on cosmetic products and the medical field's continued purchases of gauze and sponges. Restocking supplies by hospitals, surgeons, veterinary clinics, and doctors' offices that were hard to obtain during the global health pandemic is expected to benefit the industry. Furthermore, the industry will benefit from more consistently rising cotton prices and a depreciating US dollar, which would increase the competitiveness of domestic products in the global market. Going forward, industry revenue is forecast to grow at a CAGR of 2.8% to $323.9 million by the end of 2028, with a slight increase in profit to 7.5%.
Trends and Insights
- Cotton personal-care manufacturing industry struggles with revenue volatility due to price fluctuations and supply challenges. The industry's largest supplier, the Cotton Farming industry, has faced difficulties that have directly impacted cotton prices and revenue volatility.
- Cotton swabs, pads and ball revenue is rolling along. The versatility (personal cleaning, medical use), indispensable role, and expanding varieties contribute to industry growth.
- Proximity to trade routes drives establishment concentration in California and Florida. California benefits from its access to Pacific trade routes for trade with Asia and Australia, while Florida's location allows for easy access to European, African, and South American countries via waterways.
- Established brands maintain market share. High entry costs, established distribution networks, strong brand recognition and customer loyalty, allow established brands to keep market shares and prop up current concentration levels.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 2.5 % over the past five years, to reach an estimated $281.9m in 2023.
Trends and Insights
Industry manufacturers of essential products compete in a competitive global market
- The Cotton Personal-Care Products Manufacturing industry engages in extensive international trade.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Demand from key markets supports revenue growth
- Apart from lingering global restrictions imposed to curb the spread of the coronavirus, the greatest threat to the industry is likely to remain the offshore manufacturing trend as domestic operations continue to relocate to more cost-effective locations (Mexico, Asia).
Biggest companies in the Cotton Personal-Care Product Manufacturing in the US
| Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
Unilever N V | 20.8 | 3.5 | 16.8 | |
Johnson & Johnson | 17.7 | 2.2 | 12.4 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Cotton swabs, Facial wipes and pads and Cotton balls. Cotton swabs is the largest segment of the Cotton Personal-Care Product Manufacturing in the US.
Trends and Insights
Cotton swabs and applicators are applicable in many situations
- Cotton swabs consist of a small amount of cotton wrapped around one or both ends of a rod, usually wood, rolled paper, or plastic.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Cosmetic & Beauty Products Manufacturing in the US
Complementors
- Cotton Farming in the US
- Sanitary Paper Product Manufacturing in the US
- Pharmacies & Drug Stores in the US
International industries
- Global Cosmetics Manufacturing
- Cosmetic & Beauty Product Manufacturing in Canada
- Cosmetics, Perfume and Toiletries Manufacturing in Australia
- Perfume & Cosmetics Manufacturing in the UK
- Cosmetic & Personal Care Product Manufacturing in China
Table of Contents
About this industry
Industry definition
This industry comprises operators that manufacture personal-care and beauty products primarily made of cotton. Products include but are not limited to cotton swabs, cotton balls and facial wipes. This industry also includes surgical cotton products both sterile and nonsterile.
What's included in this industry?
Manufacturing cotton balls, swabs and facial padsManufacturing cosmetic cotton products with added skin treatmentsCompanies
Unilever N VJohnson & JohnsonPurchase this report to view all 2 major companies in this industry.
Related Terms
COTTON SWABRAYONORGANICIndustry Code
NAICS 32229 - Cotton Personal-Care Product Manufacturing in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Cotton personal-care manufacturing industry struggles with revenue volatility due to price fluctuations and supply challenges. The industry's largest supplier, the Cotton Far...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Cotton swabs, pads and ball revenue is rolling along. The versatility (personal cleaning, medical use), indispensable role, and expanding varieties contribute to industry gro...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2023
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Proximity to trade routes drives establishment concentration in California and Florida. California benefits from its access to Pacific trade routes for trade with Asia and Au...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each state in 2023
- Number and share of revenue each state accounts for in 2023
- Number and share of wages each state accounts for in 2023
- Number and share of employees in each state in 2023
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Established brands maintain market share. High entry costs, established distribution networks, strong brand recognition and customer loyalty, allow established brands to keep...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The dominance of a few companies is fostered by significant market share in multiple industries. Companies like Unilever NV and Johnson & Johnson have notable market shares i...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Unilever N V's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Johnson & Johnson's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for Unilever N V, and factors influencing its performance in the industry
- Description and key data for Johnson & Johnson, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Even with supply chain problems, there is no shortage of regulation. Import tariffs protect domestic manufacturers, subsidy programs stabilize cotton prices and the Bioprefer...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Volatile input prices impact purchase costs. While prices of paper wood and chemicals fluctuate, the cost of cotton plays a significant role in determining purchasing costs a...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Industry Multiples (2016-2021)
- Industry Tax Structure (2016-2021)
- Income Statement (2016-2021)
- Balance Sheet (2016-2021)
- Liquidity Ratios (2016-2021)
- Coverage Ratios (2016-2021)
- Leverage Ratios (2016-2021)
- Operating Ratios (2016-2021)
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Cotton Personal-Care Product Manufacturing in the US industry in United States in 2024?
The market size of the Cotton Personal-Care Product Manufacturing in the US industry in United States is $281.9m in 2024.
How many businesses are there in the Cotton Personal-Care Product Manufacturing in the US industry in 2023?
There are 169 businesses in the Cotton Personal-Care Product Manufacturing in the US industry in United States, which has grown at a CAGR of 0.5 % between 2018 and 2023.
Has the Cotton Personal-Care Product Manufacturing in the US industry in United States grown or declined over the past 5 years?
The market size of the Cotton Personal-Care Product Manufacturing in the US industry in United States has been growing at a CAGR of 2.5 % between 2018 and 2023.
What is the forecast growth of the Cotton Personal-Care Product Manufacturing in the US industry in United States over the next 5 years?
Over the next five years, the Cotton Personal-Care Product Manufacturing in the US industry in United States is expected to grow.
What are the biggest companies in the Cotton Personal-Care Product Manufacturing in the US market in United States?
The biggest companies operating in the Cotton Personal-Care Product Manufacturing market in United States are Unilever N V and Johnson & Johnson
What does the Cotton Personal-Care Product Manufacturing in the US in United States include?
Manufacturing cotton balls, swabs and facial pads and Manufacturing cosmetic cotton products with added skin treatments are part of the Cotton Personal-Care Product Manufacturing in the US industry.
Which companies have the highest market share in the Cotton Personal-Care Product Manufacturing in the US in United States?
The company holding the most market share in United States is Unilever N V.
How competitive is the Cotton Personal-Care Product Manufacturing in the US industry in United States?
The level of competition is high and increasing in the Cotton Personal-Care Product Manufacturing in the US industry in United States.
