Music Streaming Services in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: March 2024
NAICS OD6193Revenue
$17.8bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
26,788
Businesses
679
Wages
$X.Xbn
Music Streaming Services in the US industry analysis
In the evolving landscape of the music streaming industry, US providers play an instrumental role in shaping how consumers interact with music. The past decade has seen a seismic shift from physical and downloaded formats to streaming, with platforms like Spotify and Apple Music leading the charge. While initially fueled by convenience and accessibility, the industry is now witnessing nuanced developments as it matures. These shifts indicate changing consumer preferences and strategic maneuvers by streaming platforms to sustain growth and profitability in an increasingly competitive market.
Trends and Insights
- Four players dominate the industry. Spotify and Apple Music are the largest, while Amazon and Google have gained market share.
- Paid subscriptions account for a growing majority of revenue from music streaming. While Spotify, for example, offers a free with ads service, it earns most of its revenue from paid subscriptions.
- The largest share of industry locations is in the West, led by California. The industry's technologically intensive nature results in a locational footprint akin to the Internet Publishing and Broadcasting industry (IBISWorld report 51913b).
- The industry is dominated by a handful of companies. These companies compete for audience largely on the basis of quality.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 6.5 % over the past five years, to reach an estimated $17.8bn in 2024.
Trends and Insights
COVID drives a new rhythm in music streaming
- COVID-19 struck an unexpected chord in the music streaming industry. With billions worldwide confined to their homes, the industry saw an explosion of activity due to increased leisure time.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Copyright battles evolve onto social media platforms
- The music streaming landscape is increasingly navigating the murky waters of copyright infringement, essentially pivoted by social platforms like TikTok and YouTube. These sites have inadvertently become hotbeds for distributing unlicensed tracks as users effortlessly share and consume music.
Biggest companies in the Music Streaming Services in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Spotify Technology S.A. | 6,925.6 | -21.4 | -0.3 | |
Alphabet Inc. | 3,956.8 | 1,073.4 | 27.1 | |
Sirius Xm Radio Inc. | 2,459.3 | 542.7 | 22.1 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Subscription streaming and Ad-supported on-demand streaming. Subscription streaming is the largest segment of the Music Streaming Services in the US.
Trends and Insights
Subscription streaming has gained ground
- This segment, subscription streaming services, represent the largest share of industry revenue.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- There are no industries to display.
International industries
- Global Music Production and Distribution
- Music Publishing in Canada
- Music Downloading & Streaming Services in the UK
Table of Contents
About this industry
Industry definition
Companies in the streaming music service industry provide infrastructure for customers to listen to music via the Internet. Music streaming services generate revenue through ad-support and paid subscription music services.
What's included in this industry?
Operators provide infrastructure for customers to stream music onlineOperators provide mobile applications to stream music onlineOperators sell advertising exposure alongside provision of free-to-listen music on the internetCompanies
Spotify Technology S.A.Alphabet Inc.Sirius Xm Radio Inc.Purchase this report to view all 5 major companies in this industry.
Related Terms
STREAMINGPODCASTROYALTYIndustry Code
NAICS 51913 - Music Streaming Services in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Four players dominate the industry. Spotify and Apple Music are the largest, while Amazon and Google have gained market share.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Paid subscriptions account for a growing majority of revenue from music streaming. While Spotify, for example, offers a free with ads service, it earns most of its revenue fr...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The largest share of industry locations is in the West, led by California. The industry's technologically intensive nature results in a locational footprint akin to the Inter...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The industry is dominated by a handful of companies. These companies compete for audience largely on the basis of quality.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The industry is led by Spotify. The company has long music streaming’s forerunner.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Spotify Technology S.A.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Alphabet Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Sirius Xm Radio Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Spotify Technology S.A., and factors influencing its performance in the industry
- Description and key data for Alphabet Inc., and factors influencing its performance in the industry
- Description and key data for Sirius Xm Radio Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The industry's content is heavily regulated. Most of these regulations are concerned with protecting intellectual property rights. However, most streaming software itself is ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit for the industry is volatile. Major players have operated at a loss, but recent strong revenue growth has translated to profit growth.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Music Streaming Services in the US industry in United States in 2024?
The market size of the Music Streaming Services in the US industry in United States is $17.8bn in 2024.
How many businesses are there in the Music Streaming Services in the US industry in 2024?
There are 679 businesses in the Music Streaming Services in the US industry in United States, which has grown at a CAGR of 13.5 % between 2019 and 2024.
Has the Music Streaming Services in the US industry in United States grown or declined over the past 5 years?
The market size of the Music Streaming Services in the US industry in United States has been growing at a CAGR of 6.5 % between 2019 and 2024.
What is the forecast growth of the Music Streaming Services in the US industry in United States over the next 5 years?
Over the next five years, the Music Streaming Services in the US industry in United States is expected to grow.
What are the biggest companies in the Music Streaming Services in the US market in United States?
The biggest companies operating in the Music Streaming Services market in United States are Spotify Technology S.A., Alphabet Inc. and Sirius Xm Radio Inc.
What does the Music Streaming Services in the US in United States include?
Operators provide infrastructure for customers to stream music online and Operators provide mobile applications to stream music online are part of the Music Streaming Services in the US industry.
Which companies have the highest market share in the Music Streaming Services in the US in United States?
The company holding the most market share in United States is Spotify Technology S.A..
How competitive is the Music Streaming Services in the US industry in United States?
The level of competition is high and increasing in the Music Streaming Services in the US industry in United States.
