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Potato Farming in the US - Market Research Report (2014-2029)

Vaughan Immerwahr Vaughan Immerwahr New York, United States Last Updated: November 2024 NAICS OD6043

Revenue

$5.2bn

2024

$5.2bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

16,294

Businesses

2,454

Wages

$XXX.Xm

Potato Farming in the US industry analysis

In recent years, the potato harvesting industry has experienced a moderate upward trend in revenue, primarily driven by rising vegetable prices and stable profit. Inflation within the agricultural sector has significantly contributed to this growth, as the increased costs of seeds, fertilizers and crude oil raise operational expenses, and the heightened costs are passed downstream to customers through higher potato prices. However, the decline in the healthy eating index and reduced per capita consumption of fruits and vegetables have restrained demand, prompting farmers to adjust production levels in line with these new patterns in consumer behavior. The strong US dollar further exacerbates challenges by placing pressure on exports and encouraging imports. Revenue has grown at a CAGR of 0.02% to reach $5.2 billion despite a decline of 8.6% in 2024.

Trends and Insights

  • High prices are boosting revenues for potato farmers, but it’s not all good news. While inflation and higher costs for essentials like seeds and machinery operation have increased farmer revenues, these factors also increase production costs.
  • Although demand remains steady, fresh potatoes have seen their revenue share decline. Even with consistent quality demands and widespread availability in various markets, fresh potatoes aren't growing as rapidly as their processed counterparts.
  • Cool, damp regions are better suited for potato farming. This has led the Rocky Mountain region to lead the industry.
  • Potatoes face competition from carb alternatives like rice, corn and wheat. As prices for these substitutes drop, consumers might opt for these grains over potatoes and their derivative products like flour and chips.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.0 % over the past five years, to reach an estimated $5.2bn in 2024.

Trends and Insights

High prices boost revenues for potato farmers

  • Inflation in the agricultural sector and the price of vegetables have been major contributors to the growth of the potato farming industry.
  • Additional trends and insights available with purchase
Potato Farming in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Population and price trends will drive growth

  • The price of vegetables is set to continue to rise from its current elevated state, driving revenue growth for the potato farming industry.

Biggest companies in the Potato Farming in the US

Company
Market Share (%)
2024
Revenue ($short_0)
2024
Profit ($short_0)
2024
Profit Margin (%)
2024

There are no companies that hold a large enough market share in the Potato Farming in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Potato Farming in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Fresh potatoes, Processed potatoes for freezing and Processed potatoes for chipping. Fresh potatoes is the largest segment of the Potato Farming in the US.

Trends and Insights

Demand for fresh potatoes keeps revenue stable

  • This segment accounts for the sales of potatoes to be used fresh by the end consumer.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry grows potatoes, sweet potatoes and yams. Potatoes are a staple food product in many parts of the world and can also be used to manufacture other products, including processed snack foods, alcoholic spirits and animal feed.

What's included in this industry?

Potato farmingSweet potato farmingYam farming

Companies

Purchase this report to view all major companies in this industry.

Related Terms

HEIRLOOMIRRIGATIONTILLTUBER QUALITY

Industry Code

NAICS 2017

NAICS 11121 - Potato Farming in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

High prices are boosting revenues for potato farmers, but it’s not all good news. While inflation and higher costs for essentials like seeds and machinery operation have incr...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Although demand remains steady, fresh potatoes have seen their revenue share decline. Even with consistent quality demands and widespread availability in various markets, fre...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Cool, damp regions are better suited for potato farming. This has led the Rocky Mountain region to lead the industry.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Potatoes face competition from carb alternatives like rice, corn and wheat. As prices for these substitutes drop, consumers might opt for these grains over potatoes and their...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Similar to most US farming industries, the Potato Farming industry is highly fragmented. It consists of small, regionally operated farms.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    EPA regulations closely monitor the potato industry's chemical usage, ensuring safety for people and the environment. Farmers must adhere to strict guidelines, like limiting ...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Purchase costs for the potato industry have risen due to climbing fertilizer prices, driven by spikes in crude oil costs. Fertilizer is the largest expense for farmers, and r...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2017-2022)
    • Industry Tax Structure (2017-2022)
    • Income Statement (2017-2022)
    • Balance Sheet (2017-2022)
    • Liquidity Ratios (2017-2022)
    • Coverage Ratios (2017-2022)
    • Leverage Ratios  (2017-2022)
    • Operating Ratios (2017-2022)
    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Potato Farming in the US industry in United States in 2024?

    The market size of the Potato Farming in the US industry in United States is $5.2bn in 2024.

    How many businesses are there in the Potato Farming in the US industry in 2024?

    There are 2,454 businesses in the Potato Farming in the US industry in United States, which has grown at a CAGR of 5.1 % between 2019 and 2024.

    Has the Potato Farming in the US industry in United States grown or declined over the past 5 years?

    The market size of the Potato Farming in the US industry in United States has been growing at a CAGR of 0.0 % between 2019 and 2024.

    What is the forecast growth of the Potato Farming in the US industry in United States over the next 5 years?

    Over the next five years, the Potato Farming in the US industry in United States is expected to grow.

    What does the Potato Farming in the US in United States include?

    Potato farming and Sweet potato farming are part of the Potato Farming in the US industry.

    How competitive is the Potato Farming in the US industry in United States?

    The level of competition is low and steady in the Potato Farming in the US industry in United States.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Soybean Farming in the US
    • Wheat, Barley & Sorghum Farming in the US
    • Fruit & Nut Farming in the US

    Complementors

    • Vegetable Farming in the US
    • Fertilizer Manufacturing in the US
    • Tractors & Agricultural Machinery Manufacturing in the US
    • Water Supply & Irrigation Systems in the US

    International industries

    • Vegetable Farming in Canada
    • Under Cover Vegetable Growing in Australia
    • Outdoor Vegetable Growing in Australia
    • Vegetable Growing in New Zealand
    • Vegetable Growing in the UK

    View all industries in United States

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    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

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    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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