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School Supplies Wholesaling in the US - Market Research Report (2015-2030)

Dmitry Diment Dmitry Diment New York, United States Last Updated: June 2025 NAICS OD5936

Revenue

$3.8bn

2025

$3.8bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

11,150

Businesses

563

Wages

$XXX.Xm

School Supplies Wholesaling in the US industry analysis

School supplies wholesalers have struggled with declining supply-chain relevance. Classrooms have become more digitized as computers and tablets become more common, and purchases of school supplies are often bought from online retailers that cut wholesalers out of the supply chain. Still, wholesalers continue to benefit from consistent need for basic supplies from primary and secondary schools, as well as college students, and the back-to-school season remains the second-largest shopping event nationally. As a result, industry-wide revenue is forecast to contract at a CAGR of 0.5% to total $3.7 billion in 2030. In 2025, the industry is expected to see another year of decline, with revenue dropping 1.0%.

Trends and Insights

  • School supply wholesalers are threatened by bypass. The internet allows manufacturers to sell their products directly to major retailers and schools, eliminating school supply distributors from the supply chain.
  • Office tools are the only resilient segment for school supply wholesalers. As writing supplies, stationary and notebooks become less necessary in the face of digitization, staplers, art supplies and other tools will continue to bring in sales.
  • Population determines the dispersion of school supply wholesalers. Schools are distributed relative to the population, so wholesalers need to be located accordingly to properly supply public and private schools.
  • School supply wholesalers compete for key clients. Established distributors already have existing relationships with major office stores and mass merchandisers, giving them an edge over other wholesalers.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 0.4 % over the past five years, to reach an estimated $3.8bn in 2025.

Trends and Insights

The rise of digital has diminished the role of traditional supplies in the classroom

  • School supplies wholesaling has undergone rapid transformation as technology reshapes product offerings and procurement strategies. Digital learning tools like smart notebooks and adaptive planners are increasingly replacing traditional items like paper notebooks and standard pens, with classroom purchasing decisions evolving to favor digital tools.
  • Additional trends and insights available with purchase
School Supplies Wholesaling in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Digitalization will move more learning online, undermining the role of traditional supplies

  • The continued expansion of digitalization in education is expected to further increase the adoption of online learning platforms and digital classroom tools over the next few years. As the percentage of households with reliable internet access and computers grows, more students will participate in virtual lessons and use digital resources to supplement traditional classroom activities. This trend will likely drive even greater demand for devices such as laptops and tablets in both in-person and remote learning environments.

Biggest companies in the School Supplies Wholesaling in the US

Company
Market Share (%)
2025
Revenue ($short_0)
2025
Profit ($short_0)
2025
Profit Margin (%)
2025

There are no companies that hold a large enough market share in the School Supplies Wholesaling in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

School Supplies Wholesaling in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Office tools, Writing implements, stamps and stencils and Stationery and loose-leaf paper. Office tools is the largest segment of the School Supplies Wholesaling in the US.

Trends and Insights

Traditional tools thrive as digital learning leaves some school supplies behind

  • This segment includes a range of miscellaneous office supplies not made from paper, such as staplers, rulers, compasses, art supplies (like paint and brushes) and traditional lead pencils. Unlike consumables like notebooks or printer paper, these items are essential tools for a variety of school and office tasks and have enduring utility across different educational settings.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry is composed of companies that primarily perform merchant wholesale distribution of school equipment and supplies. Operators that distribute books and furniture are excluded from this industry.

What's included in this industry?

Products and services covered in the School Supplies Wholesaling industry in the United States include Distributing arts and crafts, Distributing binders and folders, Distributing calculators, Distributing staplers, scissors and rulers, Distributing paper and notebooks, Distributing pens, pencils and markers, Distributing glue, tape and self-stick notes, Distributing teaching aids and equipment and Distributing classroom decorations and equipment.

Companies

Companies covered in the School Supplies Wholesaling industry in the United States include .

Purchase this report to view all major companies in this industry.

Related Terms

Related terms covered in the School Supplies Wholesaling industry in the United States include wholesale bypass, radio-frequency identification (rfid) and e-tailer.

Industry Code

NAICS 2017

NAICS 424120 - School Supplies Wholesaling in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

School supply wholesalers are threatened by bypass. The internet allows manufacturers to sell their products directly to major retailers and schools, eliminating school suppl...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Office tools are the only resilient segment for school supply wholesalers. As writing supplies, stationary and notebooks become less necessary in the face of digitization, st...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Population determines the dispersion of school supply wholesalers. Schools are distributed relative to the population, so wholesalers need to be located accordingly to proper...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

School supply wholesalers compete for key clients. Established distributors already have existing relationships with major office stores and mass merchandisers, giving them a...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The market for school supplies is fragmented because of the wide product range. No single wholesaler can dominate, as schools and retailers have different needs and localized...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    CPSC regulations need to be followed by school supply wholesalers. Because many school supplies are used by children, it's critical for wholesalers to only sell school suppli...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2015-2030) 
    • Assistance historical data and forecast (2015-2030) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Although profit margins have held steady, they have been pressured. Reduced need for traditional school supplies and intense price-based internal and external competition hav...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2018-2023)
    • Industry Tax Structure (2018-2023)
    • Income Statement (2018-2023)
    • Balance Sheet (2018-2023)
    • Liquidity Ratios (2018-2023)
    • Coverage Ratios (2018-2023)
    • Leverage Ratios  (2018-2023)
    • Operating Ratios (2018-2023)
    • Cash Flow & Debt Service Ratios (2015-2030)
    • Revenue per Employee (2015-2030)
    • Revenue per Enterprise (2015-2030)
    • Employees per Establishment (2015-2030)
    • Employees per Enterprise (2015-2030)
    • Average Wage (2015-2030)
    • Wages/Revenue (2015-2030)
    • Establishments per Enterprise (2015-2030)
    • IVA/Revenue (2015-2030)
    • Imports/Demand (2015-2030)
    • Exports/Revenue (2015-2030)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2015-2030)
    • IVA (2015-2030)
    • Establishments (2015-2030)
    • Enterprises (2015-2030)
    • Employment (2015-2030)
    • Exports (2015-2030)
    • Imports (2015-2030)
    • Wages (2015-2030)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the School Supplies Wholesaling industry in the United States in 2025?

    The market size of the School Supplies Wholesaling industry in the United States is $3.8bn in 2025.

    How many businesses are there in the School Supplies Wholesaling industry in the United States in 2025?

    There are 563 businesses in the School Supplies Wholesaling industry in the United States, which has grown at a CAGR of 0.4 % between 2020 and 2025.

    How may import tariffs affect the School Supplies Wholesaling industry in the United States?

    The School Supplies Wholesaling industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

    How may export tariffs affect the School Supplies Wholesaling industry in the United States?

    The School Supplies Wholesaling industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

    Has the School Supplies Wholesaling industry in the United States grown or declined over the past 5 years?

    The market size of the School Supplies Wholesaling industry in the United States has been growing at a CAGR of 0.4 % between 2020 and 2025.

    What is the forecast growth of the School Supplies Wholesaling industry in the United States over the next 5 years?

    Over the next five years, the School Supplies Wholesaling industry in the United States is expected to grow.

    What does the School Supplies Wholesaling industry in the United States include?

    Distributing arts and crafts and Distributing binders and folders are part of the School Supplies Wholesaling industry in the United States.

    How competitive is the School Supplies Wholesaling industry in the United States?

    The level of competition is high and increasing in the School Supplies Wholesaling industry in the United States.

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    Methodology

    How are IBISWorld reports created?

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    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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