Television Production in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: August 2024
NAICS 51211bRevenue
$49.5bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
75,883
Businesses
11,234
Wages
$X.Xbn
Television Production in the US industry analysis
In the last few years, the Television Production industry has shrunk amid upheaval in the US media landscape. A decline in cable subscriptions and the emergence of online alternatives have increased competition among programming buyers to acquire top content. Yet the heightened degree of competition has contributed to a perceived climb in production quality and what some critics have labeled the newest “Golden Age of TV.” Industry revenue is expected to have fallen at a CAGR of 1.1% over the past five years and will reach an estimated $49.5 billion in 2024. This is largely due to industry revenue plummeting in 2020 when the COVID-19 pandemic halted much of the industry’s operations. Revenue bounced back in 2021 as production resumed. However, industry-wide strikes caused major disruption in 2023. Ultimately, revenue is set to fall 0.2% in 2024.
Trends and Insights
- The rise of streaming has ultimately been beneficial to TV production. While streaming has disrupted how television programs are distributed and consumed, demand for content is consistent.
- Sports remain a strong suit for cable networks, despite streaming's growing presence. Sporting events, due to their live nature, offer a unique point of differentiation, bolstering the resilience of cable networks.
- California and New York have the most industry locations. State incentives in the form of tax credits and rebates contribute to a large concentration of TV producers located in the California and New York metro areas.
- Many production companies are vertically integrated with TV distribution. Vertical integration gives television production companies easier access to capital and can help manage costs.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 1.1 % over the past five years, to reach an estimated $49.5bn in 2024.
Trends and Insights
Demand for programming has remained strong
- Consumers' overall demand for TV content has remained strong even as it has shifted between distribution channels – in particular largely moving away from linear television (i.e. cable and broadcast) and toward online, on-demand streaming.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
A steady shift to streaming and rising consolidation persist
- Consumers have been steadily shifting their diet of TV content toward streaming services and are showing no sign of this shift slowing in the coming years.
Biggest companies in the Television Production in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Nbcuniversal Media, Llc | 18,822.9 | 2,263.2 | 12.0 | |
Walt Disney Co | 13,406.5 | 2,315.8 | 17.3 | |
Viacomcbs Inc. | 5,575.1 | 467.4 | 8.4 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Dramas, Comedies and News. Dramas is the largest segment of the Television Production in the US.
Trends and Insights
News programs and live events lead the pack
- Next to dramas, news programs are the genre that can command the most revenue from advertising expenditure. News shows can often be produced at a low cost. As a result, they have been purchased more as cable channels have proliferated and networks have sought to fill their lineups inexpensively.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Movie & Video Production in the US
Complementors
- Movie & Video Distribution in the US
- Video Postproduction Services in the US
- Television Broadcasting in the US
- Cable Networks in the US
International industries
- Movie, TV & Video Production in Canada
- Motion Picture and Video Production in Australia
- Motion Picture and Video Production in New Zealand
- Television Programme Production in the UK
Table of Contents
About this industry
Industry definition
Companies in this industry produce TV programming that is then licensed or sold to broadcast or cable networks. Movie production is not included in this industry, with the exception of made-for-TV movie production.
What's included in this industry?
Producing TV dramasProducing TV comediesProducing news and event coverageProducing sports content for TVProducing reality and documentary TV programmingCompanies
Nbcuniversal Media, LlcWalt Disney CoViacomcbs Inc.Purchase this report to view all 4 major companies in this industry.
Related Terms
SEASONSERIESPILOTDIGITAL TVSCRIPTED PROGRAMMINGREALITY PROGRAMMINGDIGITAL VIDEO RECORDER (DVR)SMARTPHONEIndustry Code
NAICS 512110 - Television Production in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The rise of streaming has ultimately been beneficial to TV production. While streaming has disrupted how television programs are distributed and consumed, demand for content ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Sports remain a strong suit for cable networks, despite streaming's growing presence. Sporting events, due to their live nature, offer a unique point of differentiation, bols...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
California and New York have the most industry locations. State incentives in the form of tax credits and rebates contribute to a large concentration of TV producers located ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Many production companies are vertically integrated with TV distribution. Vertical integration gives television production companies easier access to capital and can help man...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
There have been a few high-profile mergers and acquisitions in recent years. Most notably, Discovery acquired Warner Bros. from AT&T to form Warner Bros. Discovery Inc. in Ap...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Nbcuniversal Media, Llc's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Walt Disney Co's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Viacomcbs Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Nbcuniversal Media, Llc, and factors influencing its performance in the industry
- Description and key data for Walt Disney Co, and factors influencing its performance in the industry
- Description and key data for Viacomcbs Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Streaming services have been a burgeoning source of demand. Original content is a prime draw for new subscribers, with several platforms now leading the charge in creating un...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit in the TV Production industry has been extremely volatile. After plummeting to a 5-year low in 2020, they've bounced back from the cost of COVID-19, although not quite...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Television Production in the US industry in United States in 2024?
The market size of the Television Production in the US industry in United States is $49.5bn in 2024.
How many businesses are there in the Television Production in the US industry in 2024?
There are 11,234 businesses in the Television Production in the US industry in United States, which has grown at a CAGR of 4.1 % between 2019 and 2024.
Has the Television Production in the US industry in United States grown or declined over the past 5 years?
The market size of the Television Production in the US industry in United States has been declining at a CAGR of 1.1 % between 2019 and 2024.
What is the forecast growth of the Television Production in the US industry in United States over the next 5 years?
Over the next five years, the Television Production in the US industry in United States is expected to grow.
What are the biggest companies in the Television Production in the US market in United States?
The biggest companies operating in the Television Production market in United States are Nbcuniversal Media, Llc, Walt Disney Co and Viacomcbs Inc.
What does the Television Production in the US in United States include?
Producing TV dramas and Producing TV comedies are part of the Television Production in the US industry.
Which companies have the highest market share in the Television Production in the US in United States?
The company holding the most market share in United States is Nbcuniversal Media, Llc.
How competitive is the Television Production in the US industry in United States?
The level of competition is high and increasing in the Television Production in the US industry in United States.
