Water Parks in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: September 2024
NAICS OD5351Revenue
$5.9bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
47,223
Businesses
294
Wages
$X.Xbn
Water Parks in the US industry analysis
Water parks have seen significant revenue growth, driven by a renewed focus on inclusivity, sustainability and technological advancements. In recent years, many US water parks have taken pioneering steps to cater to diverse family needs, ensuring everyone, including those with sensory sensitivities, can enjoy their attractions. Water parks are making headline-worthy innovations, from record-breaking slides to water coasters fueled by cutting-edge technology, which all draw in thrill-seekers and prompt repeat visits. Higher attendance has contributed to revenue growing at a CAGR of 14.2% to total $5.9 billion over the years to 2024, including a 5.5% rally in 2024 alone.
Trends and Insights
- Water parks are going green with technologies like solar panels and advanced filtration systems. These eco-friendly moves cut costs and appeal to guests who care about the environment.
- Wealthy visitors drive water parks' revenue. These high-income guests splurge on everything from admission to luxury amenities, boosting overall park spending.
- The Southwest and West stay cool with plenty of water parks. Texas and California lead, capitalizing on their large populations and their hot, dry climates.
- Water parks compete on location and quality. When setting prices, local water parks must consider how consumers weigh the promise of a day filled with quality rides and entertainment with the time and cost of travel.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 14.2 % over the past five years, to reach an estimated $5.9bn in 2024.
Trends and Insights
Water parks witness the strengths of consolidation
- Consolidation creates more competitive and resilient water parks. Six Flags and Cedar Fair completed a deal in July 2024 to merge the two companies, resulting in the largest owner and operator of water parks in the United States.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Favorable economic tides support an uptick in attendance
- Inbound trips by non-US residents will spike in the coming years. This influx of international tourists will significantly boost attendance at water parks in the US.
Biggest companies in the Water Parks in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Six Flags Entertainment Corporation | 244.5 | -4.8 | -2.0 | |
Walt Disney Co | 169.0 | 21.4 | 12.7 | |
Cedar Fair, L.P. | 153.6 | -51.7 | -33.7 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Admissions, Food and beverages and Merchandise. Admissions is the largest segment of the Water Parks in the US.
Trends and Insights
Revenue moves in line with admission levels
- Admissions refer to the entrance fees paid by visitors to access the water park. Water parks derive most revenue from ticket sales and passes.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Amusement Parks in the US
- Arcade, Food & Entertainment Complexes in the US
- Lotteries & Native American Casinos in the US
- Golf Driving Ranges & Family Fun Centers in the US
- Concert & Event Promotion in the US
Complementors
- There are no industries to display.
International industries
- Amusement Parks & Arcades in Canada
- Amusement Parks and Centres Operation in Australia
- Amusement Parks and Centres Operation in New Zealand
- Amusement Parks in China
Table of Contents
About this industry
Industry definition
This industry includes amusement parks that feature waterplay areas, such as waterslides, splash pads, spraygrounds (water playgrounds), lazy rivers or other recreational bathing, swimming and barefooting environments. These parks may be indoors, outdoors or a combination of both.
What's included in this industry?
AdmissionsMerchandiseFood and beveragesSponsorship, licensing and other feesCompanies
Six Flags Entertainment CorporationWalt Disney CoCedar Fair, L.P.Purchase this report to view all 5 major companies in this industry.
Related Terms
DESTINATION PARKCOMBINATION PARKIN-PARK EXPENDITUREIndustry Code
NAICS 71311 - Water Parks in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Water parks are going green with technologies like solar panels and advanced filtration systems. These eco-friendly moves cut costs and appeal to guests who care about the en...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Wealthy visitors drive water parks' revenue. These high-income guests splurge on everything from admission to luxury amenities, boosting overall park spending.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The Southwest and West stay cool with plenty of water parks. Texas and California lead, capitalizing on their large populations and their hot, dry climates.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Water parks compete on location and quality. When setting prices, local water parks must consider how consumers weigh the promise of a day filled with quality rides and enter...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Revenue is highest for larger water parks. Major companies (e.g., Six Flags Entertainment, Walt Disney Co., Cedar Fair) provide quality rides and complementary entertainment ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Six Flags Entertainment Corporation's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Walt Disney Co's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Cedar Fair, L.P.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Six Flags Entertainment Corporation, and factors influencing its performance in the industry
- Description and key data for Walt Disney Co, and factors influencing its performance in the industry
- Description and key data for Cedar Fair, L.P., and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Consumer expectations push investment in novel attractions, hiking costs. Water parks incur increased capital expenditures on new and thrilling experiences to meet stiff comp...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Operational cost efficiency requires attention to changeable weather. Companies in regions with seasonal climates face monthly revenue and cost volatility if water attraction...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Water Parks in the US industry in United States in 2024?
The market size of the Water Parks in the US industry in United States is $5.9bn in 2024.
How many businesses are there in the Water Parks in the US industry in 2024?
There are 294 businesses in the Water Parks in the US industry in United States, which has grown at a CAGR of 9.4 % between 2019 and 2024.
Has the Water Parks in the US industry in United States grown or declined over the past 5 years?
The market size of the Water Parks in the US industry in United States has been growing at a CAGR of 14.2 % between 2019 and 2024.
What is the forecast growth of the Water Parks in the US industry in United States over the next 5 years?
Over the next five years, the Water Parks in the US industry in United States is expected to grow.
What are the biggest companies in the Water Parks in the US market in United States?
The biggest companies operating in the Water Parks market in United States are Six Flags Entertainment Corporation, Walt Disney Co and Cedar Fair, L.P.
What does the Water Parks in the US in United States include?
Admissions and Merchandise are part of the Water Parks in the US industry.
Which companies have the highest market share in the Water Parks in the US in United States?
The company holding the most market share in United States is Six Flags Entertainment Corporation.
How competitive is the Water Parks in the US industry in United States?
The level of competition is high and steady in the Water Parks in the US industry in United States.
