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COMPANY BENCHMARKING • UNITED STATES

Adidas Group - Company Profile

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Adidas Group - Overview

Brands
Adidas, Reebok, Runtastic, TaylorMade
Description
Adidas is a private company with an estimated 53,800 employees. In the US, the company has a notable market share in at least one industry: Footwear Wholesaling, where they account for an estimated 9.1% of total industry revenue.
Company Details

Registered Name: Adidas Group

Company Type: Other

Employees: 53800

Adidas Group - Operating Industries and Main Competitors

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Adidas Group - Products and Services

  • Footwear Wholesaling in the US

    • Of the 5 core revenue-generating products and services in the Footwear Wholesaling in the US industry, Adidas Group offers:
    • Athletic footwear
    • Footwear and shoe accessories
    • Infants' footwear
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Adidas Group - Analyst Insights

Adidas ventures into the realm of NFT’s

In December 2021, Adidas launched its "Into the Metaverse" NFT collections, which sold in a matter of hours. The company sold 29,620 NFTs for 0.2 ETH, which translated into $765 at the time, netting the company more than $22.0 million in sales at the time. According to Adidas, each NFT will unlock digital and physical benefits in the near future. Additionally, it stated that in 2022, NFT holders will be able to burn their NFT and receive physical merchandise, as well as a new copy of that NFT with an increased Phase number, which can be used in later events.

COVID|Balance Sheet|Labor|New Activity|ESG


In response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.

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Adidas Group - SWOT Analysis

Strengths and weaknesses take into account internal factors, and are based on Adidas Group's performance in comparison to its competitors. Opportunities and Threats focus on external influences, and are based on trends and demand in the Footwear Wholesaling in the US industry.
Strengths
Days Receivables: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Annual Turnover: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Weaknesses
Credit Risk: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Revenue per Employee: $xx
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Opportunities
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Threats
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