Bed Bath and Beyond announces launch of new digital marketplace, following the strategic collaboration with The Kroger Co.
Bed Bath and Beyond recently collaborated with The Kroger Co. to directly offer Kroger customers an extensive selection of Bed Bath and Beyond products through Kroger.com, as well as a physical store trial run at select Kroger Family of Companies stores beginning in 2022. On top of that, the company announced that they would soon be launching a new digital marketplace. The marketplace will expand its product offerings to curated third-party products that will be integrated into the company’s digital platform. Both of these strategies are part of new growth initiatives Bed Bath and Beyond is employing.
New ActivityIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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