Clear Channel and Hivestack partnership to expand programmatic advertising
In September 2021, CCOA and Hivestack, a leader in programmatic digital out-of-home (DOOH) advertising, announced a partnership to increase the scale of programmatic advertising for US customers. Through this partnership, CCOA will offer its customers a way to purchase DOOH advertising programmatically through Hivestack’s Supply Side Platform (SSP). This partnership comes as a result of more marketers shifting towards data-driven media solutions. Furthermore, it will enable CCOA to generate additional revenue through programmatic advertising as well as expand its digital footprint across the US.
New ActivityIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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