The WestRock Company does not experience product demand seasonality
The WestRock Company’s product are typically not influenced by seasons. However, demand experiences variability in demand from quarter to quarter. Moreover, the company typically experiences the lowest demand during the first quarter of each fiscal year and the highest demand throughout the second half of the fiscal year. Other factors contribute to this variability, including the scheduled timing of mill maintenance outages and events that contribute to of economic uncertainty. For example, during the first quarter of fiscal 2021, COVID-19 and the Ransomware Incident led to mill maintenance delays. This, according to the company, is anticipated to result in an estimated 200,000 tons of maintenance downtime in the first quarter of fiscal 2022.
Competition|StructuralIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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