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Direct Real Estate Activities in Italy - Market Size, Industry Analysis, Trends and Forecasts (2025-2030)

IT-L681 June 2025 Factsheet

Revenue

€35.5bn

2020-2025 1.1 %
2025-2030 X.X %

Employees

34,259

2020-2025 0.5 %
2025-2030 X.X %

Businesses

172k

2020-2025 0.3 %
2025-2030 X.X %

Wages

€XXX.Xm

2020-2025 X.X %
2025-2030 X.X %

Direct Real Estate Activities in Italy market size outlook

Total value and annual change from from 2015-2030. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Italy compared to Europe?

Country Benchmarking

Industry Data Italy

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#5 In Europe
Business
#3 In Europe
Employees
#6 In Europe
Wages
#11 In Europe

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The Direct Real Estate Activities industry have come up against numerous headwinds in recent years, ranging from the COVID-19 outbreak in 2020 to the high base rate environment in the years since, which has inflated borrowing costs for potential buyers. This is a sharp contrast to the ultra-low interest environment seen over the decade following the 2008 financial crisis. Still, revenue is forecast to edge upwards at a compound annual rate of 0.6% over the five years through 2025 to €622.9 billion, including an anticipated rise of 0.8% in 2025. Despite weak revenue growth, profitability remains strong, with the average industry profit margin standing at an estimated 18.9% in 2025.

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Enterprises
Number of businesses in 2025

Biggest companies in the Direct Real Estate Activities in Italy

Company
Market Share (%)
2025
Revenue (€m)
2025
Profit (€m)
2025
Profit Margin (%)
2025
Klépierre SA
1,280.0
512.0
40.0
Klepierre SA
1,231.4
257.5
20.9

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Top Questions Answered in this Report

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What is the market size of the Direct Real Estate Activities industry in Italy in 2025?

The market size of the Direct Real Estate Activities industry in Italy is €35.5bn in 2025.

How many businesses are there in the Direct Real Estate Activities industry in Italy in 2025?

There are 172k businesses in the Direct Real Estate Activities industry in Italy, which has grown at a CAGR of 0.3 % between 2020 and 2025.

Has the Direct Real Estate Activities industry in Italy grown or declined over the past 5 years?

The market size of the Direct Real Estate Activities industry in Italy has been growing at a CAGR of 1.1 % between 2020 and 2025.

What is the forecast growth of the Direct Real Estate Activities industry in Italy over the next 5 years?

Over the next five years, the Direct Real Estate Activities industry in Italy is expected to decline.

What are the biggest companies in the Direct Real Estate Activities industry in Italy?

The biggest companies operating in the Direct Real Estate Activities industry in Italy are Klépierre SA and Klepierre SA

What does the Direct Real Estate Activities industry in Italy include?

Residential property and Commercial property are part of the Direct Real Estate Activities industry in Italy.

Which companies have the highest market share in the Direct Real Estate Activities industry in Italy?

The company holding the most market share in the Direct Real Estate Activities industry in Italy is Klépierre SA.

How competitive is the Direct Real Estate Activities industry in Italy?

The level of competition is moderate and increasing in the Direct Real Estate Activities industry in Italy.

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Table of Contents

About this industry

Industry definition

The Direct Real Estate Activities industry encompasses the ownership, leasing, operation and rental of self-owned or leased residential and non-residential properties, including apartment buildings, office spaces, retail centres and land. The industry also involves the provision of long-term residential accommodation and managing property assets, excluding property development for sale, land improvement and temporary accommodation services such as hotels and campgrounds.

Related Terms

ESCROWREAL ESTATE INVESTMENT TRUSTBROWNFIELDGREENFIELD

What's included in this industry?

Residential propertyCommercial propertyIndustrial property

Companies

Klépierre SAKlepierre SA

Industry Code

ISIC 2006

681 - Real estate activities with own or leased property in Italy

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2025 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Direct Real Estate Activities in Italy industry?


Outlook

Analysis

What's driving the Direct Real Estate Activities in Italy industry outlook?


Volatility

Analysis

What influences volatility in the Direct Real Estate Activities in Italy industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Direct Real Estate Activities in Italy industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Falling interest rates support revenue. Mortgage rates have trended upwards over the past couple of years, hitting demand for residential property. Now that rates are falling, buying a home will be more feasible for some, boosting estate agents’ revenue.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Direct Real Estate Activities in Italy industry's products and services performing?

Analysis

What are innovations in the Direct Real Estate Activities in Italy industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Direct Real Estate Activities in Italy industry?


International Trade

Highlights

  • Total Imports into Italy
  • Total Exports into Italy
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2025)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

The real estate market remains fragmented. There’s plenty of room for small and large companies alike to succeed in all corners of the market, given the wide array of properties dealt with.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2025)
Data Tables
  • Number of Establishments by Region (2025)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Direct Real Estate Activities in Italy located?

Companies

Data Tables

Top 2 companies by market share:

  • Market share (2025)
  • Revenue (2025)
  • Profit (2025)
  • Profit margin (2025)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Real estate transactions must align with strict regulations. Regulation in real estate exists to protect the interests of buyers, sellers, investors and the public.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Direct Real Estate Activities in Italy industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Profit is back on the rise. With employees returning to offices and property transaction numbers growing as interest rates edge down, demand for real estate services is climbing, boosting profitability.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Direct Real Estate Activities in Italy industry?


Key Ratios

Data tables
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)
  • Revenue per Employee (2015-2030)
  • Wages/Revenue (2015-2030)
  • Employees per Establishment (2015-2030)
  • Average Wage (2015-2030)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and bottom five countries listed for each:

  • Revenue Growth (2025)
  • Business Growth (2025)
  • Job Growth (2025)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2025)
  • Imports/Demand (2025)
  • Exports/Revenue (2025)
  • Revenue per Employee (2025)
  • Wages/Revenue (2025)
  • Employees per Establishment (2025)
  • Average Wage (2025)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.