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Business Environment Profiles - New Zealand

Mobile internet connections

Published: 04 June 2024

Key Metrics

Mobile internet connections

Total (2025)

6 Million

Annualized Growth 2020-25

1.6 %

Definition of Mobile internet connections

This report analyses the number of mobile handset internet connections in New Zealand. Mobile phone services used exclusively for data services, like USB modems, M2M communications and tablet SIM cards, are not included in this measurement. This data is sourced from Statistics New Zealand (Tatauranga Aotearoa) and is measured in millions of mobile internet connections in years ending June.

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Recent Trends – Mobile internet connections

IBISWorld forecasts that mobile internet connections will grow by 1.5% in 2024-25, to 5.92 million. This growth follows a connection increase in the previous year, attributable to greater mobile telecommunications density. The continued roll-out of the 5G network encourages consumers to upgrade or expand their mobile internet capabilities. In May 2023, it was announced that major communications network operators had signed contracts with the New Zealand government to accelerate the 5G rollout to rural areas and small towns. These operators include 2Degrees, One New Zealand and Spark.

New Zealand's introduction of 3G technology enabled internet connectivity for mobile devices, but it was quickly eclipsed by 4G, which provided much faster download speeds. According to the Commerce Commission (Te Komihana Tauhokohoko), mobile data usage grew at a compound annual growth rate of 39% from 2011 to December 2019, with an average of 2.69 GB downloaded per connection each month. 3G network shutdowns from major network providers like 2degress, Spark and Vodaphone are expected to occur by the end of 2025, demonstrating the fast technological progression of the industry.

The number of mobile internet connections has grown overall in the past five years. The pandemic limited international arrivals with border closures, which subsequently hurt household numbers, most apparent in 2021. However, as New Zealand opened back up, mobile internet connections have bounced back. Government-led programmes, like the Mobile Black Spot Fund, have further aided the growth over the period, bolstering the number of mobile network connections in state highways, underserved rural areas and key tourist destinations. Overall, IBISWorld forecasts the number of mobile internet connections to grow at a compound annual rate of 1.6% over the five years through 2024-25.

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5-Year Outlook – Mobile internet connections

IBISWorld forecasts that mobile internet connections will grow by 1.9% in 2025-26, to 6.03 millio...

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