E-commerce sales

In 2025, e-commerce sales in the United States are estimated to reach $1,007.6 billion, a 6.0% increase from the previous year. This growth is supported by increased consumer comfort with digital transactions and the widespread availability of online platforms. Businesses continue to enhance delivery speed, expand product assortments, and integrate technology to improve customer experiences. Digital marketplaces remain integral to shopping routines, with mobile devices playing an increasingly vital role.

From 2020 to 2025, US e-commerce experienced notable transformation, registering consistent annual growth. The COVID-19 pandemic in 2020 caused e-commerce sales to surge by 40.8%. While this momentum carried into subsequent years, growth moderated as brick-and-mortar activity resumed. E-commerce sales rose 12.7% in 2021, then slowed to 1.4% in 2022. Moderate recovery followed, with 3.7% growth in 2023 and 4.0% in 2024. Despite the normalization of in-person retail, the convenience of online shopping ensured e-commerce retained a strong market share.

Key trends included investments in logistics infrastructure and digital technologies to support rapid delivery and improve user experiences. Retailers adapted to changing consumer expectations with flexible payment options and expanded online product availability. The proliferation of mobile shopping and integration of social media into retail platforms further shaped consumer behavior. Macroeconomic factors like consumer discretionary income, supply chain bottlenecks, and labor market conditions also impacted growth and operational capabilities.

E-commerce became an essential component of US retail from 2020 to 2025, driven by technology adoption and changes in consumer preferences. Sales growth averaged 5.5% annually, reflecting a permanent shift in consumer behavior and retailer strategy.