Internet traffic volume

Internet traffic volume is estimated to reach 549.2 exabytes per month in 2025, reflecting a 20.4% increase from 2024. This growth is driven by high demand for digital services and applications. Trends like remote work, e-commerce adoption, and the continued use of streaming, social, and delivery platforms underpin robust data usage. Improvements in global hardware, internet infrastructure, and broadband access facilitate higher data transmission per user. Although growth persists, the annual rate has stabilized below historical peaks due to increased coverage and some market saturation.

From 2020 to 2025, internet traffic volume surged, rising from 275.8 exabytes per month to 549.2 exabytes, a total growth of 19.8%. This expansion was fueled by technological advancements in broadband infrastructure, enabling faster speeds and larger data capacities. The growing availability of affordable smartphones and public Wi-Fi, especially in emerging markets, contributed significantly. The COVID-19 pandemic in 2020 prompted a shift to digital commerce and remote work, raising baseline traffic. Demand for online video content, cloud computing, and connected devices boosted data volume growth. However, net neutrality debates influenced expansion pace, as regulatory variations could affect internet content accessibility and speed. Regions with favorable regulations saw higher growth, while areas with weaker net neutrality enforcement experienced moderate increases due to ISP throttling.

By 2025, internet traffic growth reflects digitalization in economic and social activities and market maturation. While gains in developed countries have moderated, rising connectivity in emerging economies remains crucial. Enhancements in device capability, application ecosystems, and infrastructure worldwide position internet traffic for continued, though gradually decelerating, expansion.