Mobile Menu

Business Environment Profiles - United States

Per capita fruit and vegetable consumption

Published: 14 October 2024

Key Metrics

Per capita fruit and vegetable consumption

Total (2025)

628 Pounds (lb)

Annualized Growth 2020-25

0.1 %

Definition of Per capita fruit and vegetable consumption

This variable represents per capita fruit and vegetable availability. Data is sourced from the US Department of Agriculture.

Analyze the wider world in which businesses operate

We measure the upstream and downstream ramifications on thousands of industries so businesses can monitor their external operating environment. Explore membership options today.

Purchase options

Included in an IBISWorld Membership

Our industry reports include 35+ pages of data, analysis and charts, including:

  • Industry Financial Ratios
    Industry Financial Ratios
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions

Recent Trends – Per capita fruit and vegetable consumption

Per capita fruit and vegetable consumption fell steadily from 2005 through 2009, primarily because of the rising costs of these crops, which can be linked to rising oil costs. As the United States increasingly looked to alternatives like biofuels, demand for crops that can be converted into biofuel has grown. Though fruits and vegetables are food staples, high prices have caused them to comprise a smaller portion of consumers' diets in recent decades. This was especially the case in 2008 when per capita fruit and vegetable consumption fell 2.7% to 651.6 pounds per person (however, it should be noted that consumption for goods dropped in response to the recession at the time) After declining slightly in 2009, consumption rebounded 1.1% starting in 2010 with promising signs of a economic recovery. The rebound was short-lived; however, as vegetable prices rose again, it led to a 2.4% decline in per capita consumption in 2011 and a relatively modest decline of 0.1% in 2012. Since then, consumption trends have been mixed. This pattern continued through 2016 and 2019 with steady volatility.

It should be noted that a growing number of consumers have become more health-conscious in recent times. It should be noted that 2022 was tough for growers of fruits and vegetables because of rising drought conditions and inflationary pressures, which have contributed to the constrained supply of these items. As a result, the prices for these goods have risen significantly in the year. While rising prices for goods result in consumers buying less of these goods, the benefit of fruits and vegetables being viewed as a sustainable dietary staple universally adopted by most consumers has helped make them an essential grocery item, which has helped fuel demand in the year. However, as inflationary pressures have persisted throughout the year, consumers have become more cost-conscious about the amount of goods purchased, resulting in these goods being consumed less than in the pre-pandemic years. An eventual recovery of the economy and prices for various goods will fuel consumer spending more, boosting consumption of normal goods like fruits and vegetables in 2025.

Show more

5-Year Outlook – Per capita fruit and vegetable consumption

Through the end of 2030, per capita fruit and vegetable consumption will slump. With energy marke...

Looking for IBISWorld Industry Reports?

Gain strategic insight and analysis on thousands of industries.

Trusted by More Than 10,000 Clients Around the World

  • IBISWorld client - VISA
  • IBISWorld client - ADP
  • IBISWorld client - Deloitte
  • IBISWorld client - AMEX
  • IBISWorld client - Bank of Montreal