Cookie & Wafer Manufacturing in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: June 2024
NAICS OD5990Revenue
$6.1bn
Past 5-Year Growth
Profit
$XX.Xm
Employees
11,772
Businesses
538
Wages
$XXX.Xm
Cookie & Wafer Manufacturing in the US industry analysis
Cookie and wafer manufacturers have endured significant challenges from pandemic-influenced supply chain disruptions, expanding input costs and heightened competition from imported brands. Although revenue drastically declined initially, signs of recovery emerged post-pandemic, and losses slowed but persisted. Sales continue to struggle as health-conscious consumers avoid high-sugar snacks like cookies, and a substantial and expanding portion of domestic demand is satisfied by imports. Revenue has been sinking at a CAGR of 2.0% over the past five years and is expected to slip 0.6% in 2024, reaching $6.1 billion.
Trends and Insights
- Cookie and wafer manufacturers grapple with the dual pressures. Escalating ingredient costs and increasing competition from imports are compelling producers to streamline operations by reducing workforce, yet wages continue to rise, squeezing profit.
- Declining wheat consumption is directly impacting cookie sales, Despite cookies maintaining their position as a primary revenue source for manufacturers, consumer preferences have shifted towards healthier diets, often excluding wheat due to allergies or personal health choices.
- The West holds a strategic advantage for cookie and wafer manufacturing. The regional abundance of key inputs like wheat, corn and sugar has naturally led to a high concentration of manufacturers that optimize their production efficiency and cost-effectiveness.
- Imports serve as a significant substitute for domestic cookie and wafer products. When the dollar weakens, imported cookies and wafers become more competitive against domestic offerings, challenging local manufacturers to maintain their control of domestic demand.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 2.0 % over the past five years, to reach an estimated $6.1bn in 2024.
Trends and Insights
Substantial revenue losses ease but the downslide continues
- Cookie and wafer production endured poor conditions during the pandemic, contending with supply chain disruptions, growing costs and greater competition from imported brands. Revenue fell drastically but showed signs of easing in the pandemic's wake.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to decline over the next five years.
Trends and Insights
A more health conscious public will provide long-term hurdles for producers
- Households have historically become increasingly health conscious as science advances and more information becomes widely available. In the coming years, consumers will become increasingly health conscious.
Biggest companies in the Cookie & Wafer Manufacturing in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Mondelez International, Inc. | 1,550.3 | 259.6 | 16.7 | |
Kellogg Company | 872.7 | 111.4 | 12.8 | |
Campbell Soup Co | 643.4 | 94.0 | 14.6 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Cookies and Wafers. Cookies is the largest segment of the Cookie & Wafer Manufacturing in the US.
Trends and Insights
Cookies are the dominant product but weakening wheat consumption hurts sales
- Producers create a range of cookies, but most require some form of wheat flour. Though allergen-friendly production facilities exist, the majority of cookies are still made using wheat, so consumption levels and consumer sentiment toward it can strongly dictate cookie sales.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- There are no industries to display.
International industries
- Global Bakery Goods Manufacturing
- Biscuit Production in China
Table of Contents
About this industry
Industry definition
This industry manufactures bakery goods with higher fat and moisture content, such as cookies and wafers. These products are then packaged and sold to downstream wholesalers and retailers. This industry excludes cracker and biscuit manufacturing.
What's included in this industry?
Producing cookiesProducing wafersProducing ice cream conesCompanies
Mondelez International, Inc.Kellogg CompanyCampbell Soup CoPurchase this report to view all 4 major companies in this industry.
Related Terms
PREMIUMGLUTENECONOMIES OF SCALEPRIVATE LABELARTISANALIndustry Code
NAICS 31182 - Cookie & Wafer Manufacturing in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Cookie and wafer manufacturers grapple with the dual pressures. Escalating ingredient costs and increasing competition from imports are compelling producers to streamline ope...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Declining wheat consumption is directly impacting cookie sales, Despite cookies maintaining their position as a primary revenue source for manufacturers, consumer preferences ...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The West holds a strategic advantage for cookie and wafer manufacturing. The regional abundance of key inputs like wheat, corn and sugar has naturally led to a high concentra...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Imports serve as a significant substitute for domestic cookie and wafer products. When the dollar weakens, imported cookies and wafers become more competitive against domesti...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
High startup costs form a significant barrier to entry in the cookie and wafer space. The substantial investment required for plants, machinery and labor deters new entrants,...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Mondelez International, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Kellogg Company's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Campbell Soup Co's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Mondelez International, Inc., and factors influencing its performance in the industry
- Description and key data for Kellogg Company, and factors influencing its performance in the industry
- Description and key data for Campbell Soup Co, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Per capita disposable income significantly influences cookie and wafer sales. As disposable income increases, consumers tend to indulge more in discretionary products like co...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Purchase costs for cookie and wafer manufacturers have soared. Despite occasional price dips, the price of key inputs like sugar and wheat has steadily climbed, placing sever...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Cookie & Wafer Manufacturing in the US industry in United States in 2024?
The market size of the Cookie & Wafer Manufacturing in the US industry in United States is $6.1bn in 2024.
How many businesses are there in the Cookie & Wafer Manufacturing in the US industry in 2024?
There are 538 businesses in the Cookie & Wafer Manufacturing in the US industry in United States, which has grown at a CAGR of 2.5 % between 2019 and 2024.
Has the Cookie & Wafer Manufacturing in the US industry in United States grown or declined over the past 5 years?
The market size of the Cookie & Wafer Manufacturing in the US industry in United States has been declining at a CAGR of 2.0 % between 2019 and 2024.
What is the forecast growth of the Cookie & Wafer Manufacturing in the US industry in United States over the next 5 years?
Over the next five years, the Cookie & Wafer Manufacturing in the US industry in United States is expected to decline.
What are the biggest companies in the Cookie & Wafer Manufacturing in the US market in United States?
The biggest companies operating in the Cookie & Wafer Manufacturing market in United States are Mondelez International, Inc., Kellogg Company and Campbell Soup Co
What does the Cookie & Wafer Manufacturing in the US in United States include?
Producing cookies and Producing wafers are part of the Cookie & Wafer Manufacturing in the US industry.
Which companies have the highest market share in the Cookie & Wafer Manufacturing in the US in United States?
The company holding the most market share in United States is Mondelez International, Inc..
How competitive is the Cookie & Wafer Manufacturing in the US industry in United States?
The level of competition is moderate and steady in the Cookie & Wafer Manufacturing in the US industry in United States.
