Online Small Electrical Appliance Sales in the US - Market Research Report (2013-2028)
New York, United States
Last Updated: September 2023
NAICS OD5082Revenue
$8.8bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
41,577
Businesses
17,281
Wages
$XXX.Xm
Online Small Electrical Appliance Sales in the US industry analysis
Operators in the Online Small Electrical Appliance Sales industry sell electrical appliances, like vacuums, hair dryers, toasters, blenders, and other items, online to consumers. The industry is proliferating as more time-strapped and price-sensitive consumers are attracted to the convenience of finding, comparing, and purchasing products online. E-commerce sales have grown tremendously over the five years to 2023. This phenomenon has extended to small electronic appliance products. As a result, industry revenue is expected to grow at an annualized rate of 9.2% to $8.8 billion over the five years to 2023. This includes growth of 7.3% in 2023 alone. Although COVID-19 reduced consumer spending and confidence by heightening unemployment substantially, it boosted e-commerce demand as fewer consumers shopped in person to comply with various lockdown and social-distancing measures.The internet's rapid and continuous rise has allowed industry companies to reach hundreds of millions of customers without opening a single store. Surging smartphone use and faster internet speeds have contributed to the mainstream adoption of internet shopping, bolstering industry operating profit. Though online sales of small appliances account for less than 2.0% of total e-commerce sales, this share has increased over the past five years. Sales have risen as traditional retail companies like The Home Depot Inc. and Lowe's Companies Inc. emphasize their online presence more. General e-commerce shops, notably Amazon.com Inc. (Amazon), have also boosted their sales of small electrical appliances but constrained profitability.The industry is expected to expand rapidly over the five years to 2028, as internet traffic volume rises and spending shifts further from traditional retailing in favor of e-commerce. Conventional retail stores will invest more heavily in their e-commerce operations during the period, providing growth in both price competition and the number of retailers in the industry. For example, while companies like the Home Depot and Lowe's have primarily operated as traditional brick-and-mortar shops, both are vying to increase their online presence. Altogether, revenue is expected to increase at an annualized rate of 5.4% to $11.4 billion over the five years to 2028.
Trends and Insights
- Robust growth in e-commerce sales boosts retailers’ core revenue channels. As more customer switch to online shopping, it bolsters e-commerce sales and generates higher traffic among retailers’ websites.
- Steady availability of disposable income enhances middle-aged consumer demand. The prevalence of capital and access to credit among consumers aged 45 to 64 strengthens their propensity to acquire appliances.
- Unlike brick-and-mortar retailers operating from physical locations, online retailers primarily require only warehouse and office space to store industry products before delivery and oversee operations. As a result, while densely populated areas are important to the industry, the number of establishments varies considerably throughout the United States.
- Maintaining a solid reputation enhances internal competition. Retailers that are able to leverage favorable views in terms of sales and product quality enhance their level of trust among customers.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 9.2 % over the past five years, to reach an estimated $8.8bn in 2023.
Trends and Insights
E-commerce growth fuels the Online Small Electrical Appliance sales industry
- A critical development in recent years has been the accelerated adoption of online shopping via electronic devices, smartphones, and computers as consumers look to streamline their shopping process.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
The rise of online shopping will continue
- The online shopping trend is expected to continue, as more and more consumers prefer to shop online for convenience and ease of use.
Biggest companies in the Online Small Electrical Appliance Sales in the US
| Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
Amazon.Com, Inc. | 4,771.5 | 254.7 | 5.3 | |
Home Depot, inc. | 577.3 | 80.2 | 13.9 | |
Best Buy Co., inc. | 361.4 | 27.1 | 7.5 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Vacuum cleaners, Other products and Electric fans. Vacuum cleaners is the largest segment of the Online Small Electrical Appliance Sales in the US.
Trends and Insights
COVID-19 and an increase in time spent at home raised demand for vVacuum cleaners
- Various vacuums include handheld, canister, upright, stick, and autonomous/robot vacuums.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Home Furnishings Stores in the US
- Home Improvement Stores in the US
Complementors
- Vacuum, Fan & Small Household Appliance Manufacturing in the US
- E-Commerce & Online Auctions in the US
International industries
- There are no industries to display.
Table of Contents
About this industry
Industry definition
This industry retails small electric appliances and housewares via the internet. Examples of industry products include small kitchen appliances like blenders and coffee makers, as well as personal care appliances like electric shavers, electric toothbrushes and blow driers.
What's included in this industry?
Vacuum cleanersOther productsElectric fansParts and accessoriesCompanies
Amazon.Com, Inc.Home Depot, inc.Best Buy Co., inc.Purchase this report to view all 4 major companies in this industry.
Related Terms
CHATBOTBRICK-AND-MORTAR STORESOCIAL COMMERCEIndustry Code
NAICS 45411 - Online Small Electrical Appliance Sales in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Robust growth in e-commerce sales boosts retailers’ core revenue channels. As more customer switch to online shopping, it bolsters e-commerce sales and generates higher traff...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Steady availability of disposable income enhances middle-aged consumer demand. The prevalence of capital and access to credit among consumers aged 45 to 64 strengthens their ...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Unlike brick-and-mortar retailers operating from physical locations, online retailers primarily require only warehouse and office space to store industry products before deliv...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each state in 2023
- Number and share of revenue each state accounts for in 2023
- Number and share of wages each state accounts for in 2023
- Number and share of employees in each state in 2023
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Maintaining a solid reputation enhances internal competition. Retailers that are able to leverage favorable views in terms of sales and product quality enhance their level of...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
High consumer popularity influences a larger market share. Established brands, like Amazon and Home Depot, are able to leverage their strong branding and name recognition amo...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Amazon.Com, Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Home Depot, inc.'s performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Best Buy Co., inc.'s performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Amazon.Com, Inc., and factors influencing its performance in the industry
- Description and key data for Home Depot, inc., and factors influencing its performance in the industry
- Description and key data for Best Buy Co., inc., and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Steady growth in disposable income bolsters consumer demand. As customers gain a larger amount of income, they will have more desire to pursue discretionary spending and serv...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
High inflation dampens profit. As inflationary pressures heighten, retailers face higher procurement costs, while their customers may have lower propensity to purchase applia...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Industry Multiples (2016-2021)
- Industry Tax Structure (2016-2021)
- Income Statement (2016-2021)
- Balance Sheet (2016-2021)
- Liquidity Ratios (2016-2021)
- Coverage Ratios (2016-2021)
- Leverage Ratios (2016-2021)
- Operating Ratios (2016-2021)
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Online Small Electrical Appliance Sales in the US industry in United States in 2024?
The market size of the Online Small Electrical Appliance Sales in the US industry in United States is $8.8bn in 2024.
How many businesses are there in the Online Small Electrical Appliance Sales in the US industry in 2023?
There are 17,281 businesses in the Online Small Electrical Appliance Sales in the US industry in United States, which has grown at a CAGR of 10.3 % between 2018 and 2023.
Has the Online Small Electrical Appliance Sales in the US industry in United States grown or declined over the past 5 years?
The market size of the Online Small Electrical Appliance Sales in the US industry in United States has been growing at a CAGR of 9.2 % between 2018 and 2023.
What is the forecast growth of the Online Small Electrical Appliance Sales in the US industry in United States over the next 5 years?
Over the next five years, the Online Small Electrical Appliance Sales in the US industry in United States is expected to grow.
What are the biggest companies in the Online Small Electrical Appliance Sales in the US market in United States?
The biggest companies operating in the Online Small Electrical Appliance Sales market in United States are Amazon.Com, Inc., Home Depot, inc. and Best Buy Co., inc.
What does the Online Small Electrical Appliance Sales in the US in United States include?
Vacuum cleaners and Other products are part of the Online Small Electrical Appliance Sales in the US industry.
Which companies have the highest market share in the Online Small Electrical Appliance Sales in the US in United States?
The company holding the most market share in United States is Amazon.Com, Inc..
How competitive is the Online Small Electrical Appliance Sales in the US industry in United States?
The level of competition is high and steady in the Online Small Electrical Appliance Sales in the US industry in United States.
