Real Estate Sales & Brokerage in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: August 2024
NAICS 53121Revenue
$236.4bn
Past 5-Year Growth
Profit
$XX.Xbn
Employees
1m
Businesses
1m
Wages
$XX.Xbn
Real Estate Sales & Brokerage in the US industry analysis
Real estate salespeople and brokers sell, buy, or rent real estate for others. The industry is closely aligned with the health of the residential and commercial real estate markets in the United States. Revenue is directly correlated with property prices and real estate transaction volumes, and agents are paid entirely on a commission basis, receiving a fee only when they close a deal. Also, the residential market accounts for most of industry revenue, making real estate sales sensitive to fluctuations in housing prices and existing home sales.
Trends and Insights
- After a dramatic boom period in 2020-2021, the market has transitioned to a slower pace in recent years. Rising interest rates have dampened buyer demand, particularly in the lower and mid-priced segments.
- Low interest rates encouraged consumers to purchase real estate from 2019 through 2021. As rates began to rise in 2022, demand has cooled.
- According to a report from Zillow ZG, Buffalo, New York will be the hottest housing market in 2024. The city's rise will be based on the strength of the labor market and relative affordability of its homes.
- There's a high level of competition because of low barriers to entry. Competition results in a high level of personalized service, making it difficult for real estate companies to grow and compete over a large geographic area.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.2 % over the past five years, to reach an estimated $236.4bn in 2024.
Trends and Insights
Residential real estate experienced a boom during COVID-19
- COVID-19 initially triggered a surge in housing demand. Low interest rates, remote work adoption, and a desire for more space fueled a buying frenzy, particularly in suburban areas.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Interest rate cuts will provide relief to the residential market
- After raising interest rates 11 times in 2022 and 2023, the Federal Reserve is anticipated to begin to cut rates in 2024. This is anticipated to provide some much-needed relief to the residential real estate market, as falling mortgage rates will likely stimulate greater home sales.
Biggest companies in the Real Estate Sales & Brokerage in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Cbre Group, Inc. | 19,321.3 | 1,126.0 | 5.8 | |
Realogy Holdings Corp. | 6,370.6 | 274.2 | 4.3 | |
Realty One Group Inc. | 5,615.0 | 1,022.2 | 18.2 |
To view the market share and analysis for all 9 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Residential sales, Commercial sales and Real estate transaction, advisory and other services. Residential sales is the largest segment of the Real Estate Sales & Brokerage in the US.
Trends and Insights
After skyrocketing amid COVID-19 residential sales have crashed down to earth
- The residential market comprises single-family homes, attached homes for sale or rent, and individual apartments. It doesn't include the sale of entire multi-family apartment complexes, which are generally sold as income-generating properties and are, therefore, included in the commercial segment.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Conveyancing Services in the US
Complementors
- Loan Brokers in the US
- Real Estate Appraisal in the US
- Real Estate Asset Management & Consulting in the US
International industries
- Global Commercial Real Estate
- Real Estate Sales & Brokerage in Canada
- Real Estate Services in Australia
- Real Estate Services in New Zealand
- Estate Agents in the UK
Table of Contents
About this industry
Industry definition
The Real Estate Sales and Brokerage industry in the US comprises brokers and agents that sell, buy or rent real estate for others. Brokers and agents don't own these properties but act as intermediaries between owners or sellers and buyers or tenants.
What's included in this industry?
Residential salesCommercial salesReal estate transaction, advisory and other servicesCompanies
Cbre Group, Inc.Realogy Holdings Corp.Realty One Group Inc.Purchase this report to view all 9 major companies in this industry.
Related Terms
REAL ESTATE BROKERFRANCHISEFORECLOSUREWRITE-DOWNIndustry Code
NAICS 53121 - Real Estate Sales & Brokerage in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
After a dramatic boom period in 2020-2021, the market has transitioned to a slower pace in recent years. Rising interest rates have dampened buyer demand, particularly in the...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Low interest rates encouraged consumers to purchase real estate from 2019 through 2021. As rates began to rise in 2022, demand has cooled.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
According to a report from Zillow ZG, Buffalo, New York will be the hottest housing market in 2024. The city's rise will be based on the strength of the labor market and rela...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
There's a high level of competition because of low barriers to entry. Competition results in a high level of personalized service, making it difficult for real estate compani...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The largest player in the industry, Keller Williams Realty Inc., acquired CPros (Conveyance Pros), a full-service provider of concierge transaction management services for rea...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Cbre Group, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Realogy Holdings Corp.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Realty One Group Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 6 additional companies
Detailed analysis
- Description and key data for Cbre Group, Inc., and factors influencing its performance in the industry
- Description and key data for Realogy Holdings Corp., and factors influencing its performance in the industry
- Description and key data for Realty One Group Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for 6 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
There are numerous federal, state and local laws and regulations that stipulate general standards for the conduct of real estate brokers and sales associates.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Labor costs encompass agent commissions, which typically range between 5.0% to 6.0% of the transaction value. As home prices have increased, the commission that real estate a...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Real Estate Sales & Brokerage in the US industry in United States in 2024?
The market size of the Real Estate Sales & Brokerage in the US industry in United States is $236.4bn in 2024.
How many businesses are there in the Real Estate Sales & Brokerage in the US industry in 2024?
There are 1m businesses in the Real Estate Sales & Brokerage in the US industry in United States, which has grown at a CAGR of 5.4 % between 2019 and 2024.
Has the Real Estate Sales & Brokerage in the US industry in United States grown or declined over the past 5 years?
The market size of the Real Estate Sales & Brokerage in the US industry in United States has been growing at a CAGR of 2.2 % between 2019 and 2024.
What is the forecast growth of the Real Estate Sales & Brokerage in the US industry in United States over the next 5 years?
Over the next five years, the Real Estate Sales & Brokerage in the US industry in United States is expected to grow.
What are the biggest companies in the Real Estate Sales & Brokerage in the US market in United States?
The biggest companies operating in the Real Estate Sales & Brokerage market in United States are Cbre Group, Inc., Realogy Holdings Corp. and Realty One Group Inc.
What does the Real Estate Sales & Brokerage in the US in United States include?
Residential sales and Commercial sales are part of the Real Estate Sales & Brokerage in the US industry.
Which companies have the highest market share in the Real Estate Sales & Brokerage in the US in United States?
The company holding the most market share in United States is Cbre Group, Inc..
How competitive is the Real Estate Sales & Brokerage in the US industry in United States?
The level of competition is high and steady in the Real Estate Sales & Brokerage in the US industry in United States.
